The following video presents Development of Professional-use Mirrorless Camera System “GFX” / FUJIFILM:
“The game has changed. Medium-format re-invented. Large sized sensor and large-diameter realize the highest image quality in the history of Fujifilm.
PHOTOKINA 2016, COLOGNE, GERMANY, September 19, 2016—FUJIFILM announces the development of the mirrorless digital camera system “GFX” to deliver the highest image quality in the history of Fujifilm electronic imaging.
The mirrorless digital camera FUJIFILM GFX 50S features the FUJIFILM G Format 43.8 × 32.9mm sensor with 51.4 megapixels and six lenses that will be introduced under the new FUJINON GF Lens series of interchangeable lenses after early 2017 sequentially for professional photographers and photo enthusiasts.
This is a documentary footage of the Fujifilm staff involved in the development of the new mirrorless camera system.“
Fujifilm announces the development of the new medium format FUJIFILM GFX mirrorless digital camera system that will deliver unmatched and exceptional image quality for professional photographers.
Fujifilm GFX “uses the new large-diameter “G Mount” and incorporates a large 43.8 × 32.9mm CMOS sensor. Boasting the effective pixel count of 51.4 million, the camera delivers superior sharpness and image quality that will satisfy professional photographers shooting commercial, fashion or fine-art landscapes.” Image Courtesy of Fujifilm
FUJIFILM GFX 50S Key Features:
Fujifilm’s medium-format mirrorless camera “GFX” uses the new large-diameter “G Mount” and incorporates a large 43.8×32.9mm CMOS sensor in the first-ever such move by Fujifilm.”
- 51.4MP Medium Format 43.8 x 32.9mm sensor for superior sharpness and image quality for all professional photographers
- Can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17
- FUJIFILM “G Mount” with short flange back distance of just 26.7mm
- “X-Processor Pro” imaging processor which provides Fujifilm’s outstanding color and tone reproduction, delivering unparalleled photographic expression that can only be offered thanks to Fujifilm’s unique expertise in medium-format cameras.”
- Detachable electronic viewfinder
- Weather and dust resistant; operates as low as 14 degrees Fahrenheit \ -10 degrees Celsius
The following video presents GFX challenges with Hiroshi Nonami / FUJIFILM:
“Professional Japanese photographer Hiroshi Nonami (野波浩) tests the prototype FUJIFILM GFX 50S and GF lenses in the studio. See what he has to say about the new medium format mirrorless camera system by Fujifilm.
The footage was filmed with FUJIFILM X-T2 in 4K quality.“
PRESS RELEASE
FUJIFILM ANNOUNCES DEVELOPMENT OF NEW MEDIUM FORMAT “GFX” MIRRORLESS CAMERA SYSTEM
FUJIFILM GFX 50S will give professional photographers the most extraordinary
image quality in the history of Fujifilm
Valhalla, N.Y., September 19, 2016 – In response to unprecedented interest from professional photographers, FUJIFILM North America Corporation today announces the development of the new medium format FUJIFILM GFX mirrorless digital camera system that will deliver unmatched and exceptional image quality. The innovative GFX system will reach a new Fujifilm photographic standard, and support its ongoing commitment to providing the total imaging solution for photographers.
Fujifilm GFX 50S (Under Development)
Photographic Excellence and Innovation
Over the course of its proud history that extends over 80 years, Fujifilm has developed and manufactured photographic films with advanced image resolution, outstanding color reproduction and tonal qualities to meet the needs of professional photographers as well as photo enthusiasts. Fujifilm offers an extensive range of professional cameras under the consistent philosophy that “a camera is a tool for capturing your creative vision,” and high quality FUJINON lenses are an indispensable part of that commitment. All of the technologies and expertise of Fujifilm have been amassed to develop the new GFX, which uses a medium-format sensor to achieve the highest level of image quality and a completely new type of mirrorless system, and its companion FUJINON GF lenses.
Fujifilm GFX 50S (Under Development)
FUJIFILM GFX 50S
The FUJIFILM GFX 50S mirrorless digital camera will feature the new FUJIFILM G Format 43.8 x 32.9mm sensor with an astonishing 51.4MP resolution and six FUJINON GF Lenses that will be introduced sequentially in early 2017.
Fujifilm GFX 50S Side View (Under Development)
Professional-use Mirrorless Camera System
As a long-term manufacturer of photographic films and medium-format film cameras, Fujifilm was always aware of the impact that different formats have on photographic expressions. Using a larger format gives an ultimate enhancement to a camera’s ability to capture “texture,” “depth” and “dimension,” which cannot be attained even by substantially increasing the sensor’s pixel count.
Fujifilm GFX 50S (Under Development)
Since the launch of the X Series, an increasing number of professional photographers and photo enthusiasts expressed their desire to achieve the ultimate photographic expression with the X Series’ signature color reproduction. The GFX camera system with the G Format is Fujifilm’s response to their requests.
FUJIFILM G Format 43.8 x 32.9mm sensor with 51.4MP resolution
The FUJIFILM GFX 50S 51.4MP sensor can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in large and medium format film cameras. The GFX 50S will use the high-performance “X-Processor Pro” imaging processor to provide Fujifilm’s outstanding color and tone reproduction at an extremely high level. The result is the ultimate capability in photographic expressions that only Fujifilm can deliver thanks to its extensive knowledge in film and medium-format cameras.
Fujifilm GFX 50S (Under Development)
Revolutionary Design Concept
The FUJIFILM GFX 50S revolutionizes the concept of medium-format cameras, and compared to conventional medium-format digital SLR cameras, the GFX is lighter in weight, and achieves a far more compact form factor. With regards to functionality, the camera follows in the footsteps of the X Series by featuring numerous physical buttons and dials, and is designed with an ergonomic grip, shaped carefully and optimized for the camera body and lenses.
Fujifilm GFX 50S with detachable electronic viewfinder
The FUJIFILM GFX 50S will feature a detachable electronic viewfinder, which users can remove when using an external monitor or wanting to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF at any angle, giving greater freedom in the choice of shooting angle. Other optional accessories that will be available at launch include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software.
FUJIFILM GFX 50S with optional Vertical Battery Grip
Newly-developed FUJINON Lenses
The FUJIFILM GFX 50S will use newly-designed FUJINON lenses with a new lens mount for highest performance and image quality.
A new lineup of FUJINON GF lenses, designed specifically for the GFX, supports the new G Mount. Taking advantage of the mirrorless system’s structure, the G Mount has the short flange back distance of just 26.7mm to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level.
The initial lineup will include the following six FUJINON lenses:
- Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)
FUJINON GF63mmF2.8 R WR
- Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in 35mm format)
FUJINON GF32-64mmF4 R LM WR
- Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in 35mm format)
FUJINON GF120mmF4 Macro R LM OIS WR
- Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in 35mm format)
FUJINON GF110mmF2 R LM WR
- Ultra-wide “GF23mmF4 R LM WR” (equivalent to 18mm in 35mm format)
FUJINON GF23mmF4 R LM WR
- Wide “GF45mmF2.8 R WR” (equivalent to 35mm in 35mm format)
FUJINON GF45mmF2.8 R WR
Additional Features
The new FUJINON lenses will feature an aperture ring, a popular feature in the X Series, and have a new C (Command) Position on the ring to enable aperture adjustments with the Command Dial on the camera body. Each lens will be dust and weather resistant, built to withstand operation at temperatures as low as 14 degrees Fahrenheit \ -10 degrees Celsius allowing photographers to take them outdoors with confidence in challenging weather conditions.
FUJIFILM GFX 50S Key Features:
- 51.4MP Medium Format 43.8 x 32.9mm sensor for superior sharpness and image quality for all professional photographers
- Can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17
- FUJIFILM “G Mount” with short flange back distance of just 26.7mm
- “X-Processor Pro” imaging processor
- Detachable electronic viewfinder
- Weather and dust resistant; operates as low as 14 degrees Fahrenheit \ -10 degrees Celsius
Availability and Pricing
The new FUJIFILM GFX system will be available in early 2017 in the U.S. with pricing to be announced at a later date.
* Design and specifications may be subject to change without notice.
About FUJIFILM North America Corporation, Electronic Imaging
For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
About Fujifilm
FUJIFILM Holdings America Corporation is based in Valhalla, New York, and is the regional headquarters for the Americas. It is comprised of fourteen directly owned subsidiary companies in the U.S. and Canada, and two in Latin America: Brazil and Colombia. The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical and other life science industries. Industrial segments include data storage, electronic materials, chemical, and graphic arts products and services. For more information, please visit www.fujifilmusa.com.
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
All product and company names herein may be trademarks of their registered owners.
THe following video presents GFX challenges with Satoshi Minakawa / FUJIFILM:
“Professional Japanese photographer Satoshi Minakawa (皆川聡) tests the prototype FUJIFILM GFX 50S and GF lenses in the studio. See what he has to say about the new medium format mirrorless camera system by Fujifilm.
The footage was filmed with FUJIFILM X-T2 in 4K quality.“
