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FUJIFILM TAKES THE X100 TO A NEW LEVEL OF PERFORMANCE WITH THE WCL-X100 WIDE CONVERSION LENS
Designed exclusively to match the premium quality and finish of Fujifilm’s popular, award-winning X100 compact digital camera, the WCL-X100 brings resolution equal to single lens shooting.
Mississauga, ON, May 24, 2012 – Fujifilm is proud to announce the launch of the WCL-X100, a wide conversion lens designed specifically for the award-winning Fujifilm X100. The lens attaches directly to the camera and increases picture taking versatility by multiplying the fixed focal length by 0.8x, converting it from 23mm (35mm in 35mm equivalent) fixed focal length to a 19mm wide angle (28mm in 35mm equivalent).
Superb optical quality maximizes versatility
The WCL-X100 has been engineered to ensure the Fujifilm X100ʼs supreme optical quality remains intact. Created by the same experts who designed the X100ʼs lens, the WCL-X100 delivers comparable image quality even at the f/2 wide aperture setting, retaining all the original optical characteristics, including the attractive bokeh effect.
This optical excellence is underlined by the fact that the WCL-X100 is manufactured in Japan, allowing Fujifilm engineers to guarantee precision and quality in every component. The optical construction uses four premium glass elements in three groups to keep aberrations to a minimum and also employs Fujinonʼs unique Super EBC coating for outstanding results.
Image processing optimizes picture quality
Achieving the very best results from the WCL-X100 is simple; just select the ʻWide Conversion Lensʼ option in the Fujifilm X100ʼs shooting menu. To enable this extra functionality, the camera must be updated to Firmware version 1.30 or later which also allows the option to be selected via the Function (Fn) or RAW buttons.
Select the ʻWide Conversion Lensʼ option and the Fujifilm X100 automatically applies image processing to shots taken using the WCL-X100 to reduce image distortion, ensure balanced illumination across the frame and reduce chromatic aberration, commonly found in wide conversion lenses.
The WCL-X100 maintains the functionality of the Fujifilm X100. The auto focusing speed remains the same, the 10cm macro distance still applies and it is also compatible with the Fujifilm X100ʼs hybrid viewfinder. With the optical viewfinder (OVF) selected, icons showing the edge of the frame are displayed instead of the frame rim (equivalent to 80% of the frame field of view), while selecting the electronic viewfinder (EVF) gives users a 100% field of view.
The perfect match for the Fujifilm X100
The design of the WCL-X100 has been carefully considered to ensure a seamless blend with the camera. It uses the same materials, textures and colours as the existing X100, plus the optional LH-X100 lens hood and PRF-49S protective filter can be used on the conversion lens. Furthermore, the clip-on lens cap for the WCL-X100 can be attached with both the lens hood and filter in place.
Available in two colours: silver and black
About the Fujifilm X100 digital camera
The X100 is a premium compact camera that features the Fujinon 23mm (135 equivalent: 35mm) F2 lens and 12 megapixel APS-C CMOS sensor to deliver premium quality images. The Fujifilm X100 features the world’s first “Hybrid Viewfinder” that switches between the optical (OVF) and electronic viewfinder (EVF) along with cutting-edge digital functions and luxury design. Since its launch, this camera has won numerous awards including TIPA, EISA and Camera GP2011 Editors Award.
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
