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Fujifilm Announces Development of FinePix X100

Fujifilm FinePix X100

Fujifilm FinePix X100

In what is probably the Surprise Announcement of the Year, Fujifilm has announced it is working on a large sensor camera, the FinePix X100, with 12.3MP resolution (on an APS-C CMOS sensor), fixed focal length 23mm (35mm equiv.) F2 lens with 9-blade aperture diaphragm and built-in ND filter (equivalent f-stop reduction of 3), a new EXR Processor, and a hybrid optical/electronic viewfinder. Best of all, Fujifilm designers seem to have nailed the retro look just right. At last, we have a camera that looks and works like lt should: the aperture ring around the lens, a shutter speed dial, an exposure compensation dial, and a threaded shutter release button that can accept a wired remote release. The small lever at the front that looks like a self-timer lever is in fact the lever to switch from the OVF to the EVF and back. The Fujifilm X100 does not accept interchangeable lenses.

PRESS RELEASE

FUJIFILM announces development of Digital Camera FinePix X100

PHOTOKINA 2010, COLOGNE, GERMANY, September 20, 2010 – FUJIFILM Corporation is pleased to announce the new FinePix X100, a high-grade digital compact camera featuring an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a newly developed Hybrid Viewfinder, due for commercial release in early 2011.

The FinePix X100 is aimed at the professional photographer or keen enthusiast looking for exceptional quality pictures from a compact camera. It is designed to appeal to the millions of DSLR users who need a slim back-up camera for high quality in-fill shots when the use of a bigger SLR system is either inconvenient or impractical. Or, of course, it can be used as a professional’s only top-end camera, if size and versatility are the primary considerations.

Fujifilm has closely studied the current line-up of professional cameras and feels that there is a strong need for a compact high-quality (APS-C based) camera as a counterpoint to an SLR. Using the experience of working with generations of photographers using famous emulsions like Velvia, Provia, Astia etc., Fujifilm engineers distilled this knowledge into months of careful study to create the perfect compact-sized professional camera.

The priority for this model is picture quality, so it was decided to make the highest quality possible lens and sensor combination, built from the ground-up. The lens chosen is a fixed, prime F2 lens, made by Fujinon, manufactured to perfectly match the APS-C custom sensor. Added to this is the newly-developed EXR Processor, which combines all the latest image processing technology Fujifilm has technology built up over the years.

Other cameras on the market look to fill the need for the ultimate ‘compact’ professional camera, but the Fujifilm development team believe that, having listened to the marketplace, the FinePix X100 offers a number of technical developments that will set this camera apart from other contenders. The main technologies employed in this camera are as follows:

Hybrid Viewfinder (New Development)

The Hybrid Viewfinder on the FinePix X100 combines the window-type “bright frame” optical viewfinder found in high-end film cameras such as 35mm or medium-format cameras, and the electronic viewfinder system incorporated in fixed single lens or mirrorless digital cameras. By using integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data. Of course, it can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder images with simple “one touch” control. The new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a range of challenging shooting conditions.

Fujifilm FinePix X100 Back View

While digital compact cameras have become ever slimmer and more compact in recent years, composing and viewing shots on large, higher resolution LCD panels on the back of the camera has become the mainstream practice for today’s users. On the other hand, shooting with an optical viewfinder is the standard practice for conventional film cameras and the preferred method for large numbers of digital camera owners. Many prefer the finder to be as close as possible to the eye so the user can focus attention exclusively on photo composition to get a clear view of the subject without distraction.

While traditionalists prefer the clear, sharp view of an ‘optical’ finder, modern electronic displays, giving data like shutter speed, aperture, white balance, exposure correction and sensitivity can aid the photographer tremendously. The new Hybrid Viewfinder on the FinePix X100 aims to give the user the ‘best of both worlds’.

Conceptual diagram

Further specifications for the Hybrid Viewfinder are as follows:

12.3 Megapixel APS-C CMOS Sensor

CMOS Sensor

*1 Comparison with other FinePix compact camera models.

23mm F2 Fujinon (Aspherical) Lens

FinePix X100 Lens Structure - MTF (Modulation Transfer Function) Curve

EXR Processor (Newly Developed)

Fujifilm FinePix X100 Top View

Design

* Design and specifications may be subject to change without notice.



From FinePixFred [Best viewed in 360p]

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