Fujifilm Announces XF1

Fujifilm Unveils the Head-Turning XF1 Digital Camera

The new XF1 has a bold design, advanced technology and an amazing F1.8 lens that brings excitement back to compact cameras

Mississauga ON, September 17, 2012 – FUJIFILM Canada today announced a new, distinctive premium digital camera to its flagship X-Series line-up. The FUJIFILM XF1 blends advanced technology with an unforgettable design. With its perfectly matched lens and sensor, careful attention to detail and accessible technology, the XF1 extends the X-Series range to a much wider audience.

The FUJIFILM XF1 combines an amazingly fast, newly developed FUJINON F1.8 wide angle 4x manual zoom lens with a large, 2/3-inch 12 Megapixel EXR CMOS sensor that delivers extraordinary image quality — all in a unique, slim, stylish design.

The compact FUJIFILM XF1’s retro-style design is inspired by the award-winning X100 and is available in a trendy synthetic leather finish with a choice of red, tan (brown) and black.

“FUJIFILM X-Series cameras are known by photographers for their outstanding image quality, precision build and stellar performance,” says Greg Poole, VP Imaging and Recording Media Products, FUJIFILM Canada. “The FUJIFILM XF1 lives up to that reputation, while adding a new level of portability and style. Its unique retractable F1.8 manual zoom lens and lightweight, durable aluminum body are covered in synthetic leather for a bold, retro look.”

First class lens for razor-sharp results
The FUJIFILM XF1 features a newly-developed, high-definition FUJINON 25mm wide angle F1.8 lens (25mm-100mm*) with 4x manual zoom. It consists of 7 glass lens elements in 6 groups, including 4 aspherical glass and 3 extra-low dispersion lens elements. The new HT-EBC (High-Transmittance EBC) coating on all lens surfaces dramatically reduces flare for crystal clear images.

The XF1 also incorporates Optical Image Stabilization, which shifts one group of four elements to minimize camera shake without compromising resolution around the edges of the image, a common problem with conventional stabilization systems. With this extraordinary lens, the XF1 can shoot in low light without boosting sensitivity, keeping noise to a minimum, by using high shutter speeds to prevent camera shake and stop subject motion – all without the need for flash.

The XF1 is also capable of Macro photography at ranges as close as 3 cm, and can capture images with a beautiful “Bokeh” effect (for crisp subjects set against out-of-focus backgrounds), thanks to the XF1’s fast lens and six diaphragm blades.

*Equivalent 35mm format

Fast AF in dark scenes with EXR processor
With its EXR CMOS sensor and EXR processor, the FUJIFILM XF1 offers fast Auto Focus, even in dark settings. The speedy read time of the CMOS sensor, coupled with the high-speed EXR processor, accelerates all operations; quick response, start-up in just 0.55 seconds, focus acquisition in as little as 0.16 seconds, and a minimum shot-to-shot time of just 0.8 seconds. The EXR processor also offers high-speed processing for hassle-free HD movie recording and burst-mode photography.

Manual feel with all-new GUI
The FUJIFILM XF1 has an all new on-screen menu dial that allows users to gain full control of the camera’s extensive manual shooting controls. It is fully customizable and allows for quick setting adjustments and selections. The programmable E-Fn button can be assigned up to six functions, allowing for smooth manual control via the bright, 3.0-inch (460k dot premium clear) LCD monitor. The XF1 also features a programmable function button for fast one-click setting access.

Newly developed hardware design
The FUJIFILM XF1’s new hardware design introduces a fresh way to carry, turn on and use the travel-ready digital camera. There are three modes for users to choose from:

• “Travel Mode” for a compact fit with the lens retracted and camera fully powered down
• “Standby Mode” with lens extended but in power saving mode for quick startups
• “Shooting Mode” for when you are actively photographing

Getting started is as easy as 1 – 2 – 3. From “Travel Mode,” turn the zoom ring to either move into “Standby Mode, or bypass and move directly into “Shooting mode.” The manual zoom lens provides a very fast and precise 4x optical zoom range plus 2x intelligent digital zoom for a total of 8x zoom.

Fujifilm XF1 key features list:

• Pocketable, premium camera available in 3 colours (Black, Tan, Red)
• 12 MP 2/3” EXR-CMOS sensor with EXR Auto
• Fast processing and response times
• Manual 4x FUJINON optical zoom (25-100mm equivalent 35mm format) and up to a total 8x zoom using the Intelligent Digital Zoom
• F1.8 (wide) – F4.9 (telephoto)
• Optical Image Stabilization
• Full manual controls
• Bright, sharp, 3.0-inch/460K dot premium clear LCD monitor
• ISO 100 – 12,800 (ISO 4000,5000, 6400 M mode or smaller, ISO 12,800 S mode)
• Macro shooting to 3cm
• Motion Panorama 360 for seamless panoramic shots in a snap
• Artistic effects include 6 advanced filters with 11 patterns and 5 Film simulation modes for additional creative expression, plus an individual shutter 3D shooting option to create a 3D effect from 2 x 2D shots
• In-camera RAW converter
• Full HD movie recording with the ability to zoom and take photographs during movie recording. Automatic Scene Recognition for even better results when making videos
• A range of retro style coordinating cases will be available to complement the XF1
• Approximately 300 shots per battery charge

Pricing and Availability
The FUJIFILM XF1 will be available in October 2012 for an MSRP of $499.99 in black, tan and red. Price is subject to change. For more information, visit www.fujifilm.ca/XF1 or the fujiguys on YouTube https://www.youtube.com/watch?v=Oaii-VeiFGg.

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

Related Links:

• Fujifilm XF1 Special Site