Kodak is thinking of bringing back its iconic EKTACHROME film, discontinued in 2012. The EKTACHROME film was a popular choice of photographers for its extremely fine grain, clean colors, great tones and contrasts.
If, as they believe, there is a nostalgic resurgence for film photography and cinematography, perhaps you may want to hold on a little longer to your 35mm film SLRs and P&S.
For those considering buying a film camera for the first time, the pro Nikon F6 and enthusiast Nikon FM10 are still available — or purchase a used SLR camera.
Also, back in January of last year at CES 2016, Kodak announced it was working on a Super 8 Cine Camera. Today, at CES 2017, it showed functioning prototypes of the Super 8 Cine Camera.
I, for one, am glad it brought its iconic “K” logo back.
The following video presents Ektachrome is back:
“Kodak is proud to announce the return of one of the most iconic film stocks of all time. Kodak Ektachrome.”
PRESS RELEASE
Kodak Brings Back a Classic with EKTACHROME Film
Las Vegas, NV, Thursday, January 05, 2017 —
To the delight of film enthusiasts across the globe, Eastman Kodak Company today announced plans to bring back one of its most iconic film stocks. Over the next 12 months, Kodak will be working to reformulate and manufacture KODAK EKTACHROME Film for both motion picture and still photography applications. Initial availability is expected in the fourth quarter of 2017.
KODAK EKTACHROME Film has a distinctive look that was the choice for generations of cinematographers before it was discontinued in 2012. The film is known for its extremely fine grain, clean colors, great tones and contrasts.
“It is such a privilege to reintroduce KODAK EKTRACHROME Film to the cinematography community,” said Steven Overman, Kodak’s chief marketing officer and president of the Consumer and Film Division. “We are seeing a broad resurgence of excitement about capturing images on film. Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision. We are proud to help bring back this classic.”
Kodak will produce EKTACHROME at its film factory in Rochester, N.Y., and will market and distribute the Super 8 motion picture film version of EKTACHROME Film directly.
Kodak Alaris, an independent company since 2013, also plans to offer a still format KODAK PROFESSIONAL EKTACHROME Film for photographers in 135-36x format. KODAK PROFESSIONAL EKTACHROME Film is a color positive film, also known as “reversal,” “slide,” or “transparency” film. Unlike all of the other KODAK PROFESSIONAL Films available today, which are color negative films, EKTACHROME generates a positive image that can be viewed or projected once it is exposed and processed. This makes it ideal for high-resolution projection or presentations. It is also well suited for scanning and printing onto a range of professional-grade photographic media. Availability is expected in the fourth quarter of 2017.
About Kodak
Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak, or like us on Facebook at Kodak.
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