Panasonic announced that the LEICA DG SUMMILUX 15mm/F1.7 ASPH. will be available in the U.S. in May with an MSRP of US $599.99.
PRESS RELEASE
LEICA DG SUMMILUX 15mm / F1.7 ASPH.
High Speed Prime Wide-Angle Lens
NEWARK, NJ (March 26, 2014) – Panasonic is proud to announce the LEICA DG SUMMILUX 15mm / F1.7 ASPH interchangeable lens for the Micro Four Thirds format. (35 mm camera equivalent: 30 mm). The new LEICA DG SUMMILUX 15mm / F1.7 ASPH. allows photographers to capture images with beautiful defocus features produced by F1.7 lens. The SUMMILUX 15mm lens is very compact and lightweight. The lens will be available in the U.S. at www.shop.panasonic.com and photo specialty retailers.
The new lens system is comprised of nine elements in seven groups and uses three aspherical lenses. The aspherical lenses suppress spherical aberration and distortion effectively while realizing downsizing of the lens unit. Panasonic’s Nano Surface Coating technology is adopted to minimize the reflection at entire visual light range (380nm-780nm) by applying the extra-low refractive index coating with nano-sized structure on the surface of the lens. It results in a super clear picture with a dramatic reduction of ghost and flare. The lens incorporates a superior inner focus system, which enables excellent resolution and contrast from close-up to infinity. The inclusion of a newly developed stepping motor makes the focusing action smooth and silent for use in both photo and video recording. Notably the performance of Auto Focus (AF) is by far superior to the phase-difference AF when a fast lens with smaller aperture value is used. It is also compatible with the sensor drive at max.240 fps to take maximum advantage of cameras with high-speed AF when mounted on the cameras of LUMIX G system.
The LEICA DG SUMMILUX 15mm / F1.7 ASPH. comes equipped with aperture ring and AF/MF switch for direct, intuitive operation. The sophisticated metal design of SUMMILUX 15mm / F1.7 ASPH., including the hood, deserves to bear the prestigious LEICA name. Highly reliable metal mount is durable enough for repeated exchange of lens.
The SUMMILUX 15mm lens will be available this May in black with an MSRP of $599.99.
To learn more about Panasonic’s line of LUMIX Digital Cameras and other consumer electronic products please visit www.shop.panasonic.com. See us on www.lumixlounge.com
• LEICA is a registered trademark of Leica Microsystems IR GmbH.
• SUMMILUX is a registered trademark of Leica Camera AG.
About Panasonic Consumer Electronics Company
Based in Newark, N.J., Panasonic Consumer Electronics, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray Disc players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Personal Care and Beauty products.
