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PRESS RELEASE
1 NIKKOR 18.5mm f/1.8 Offers Nikon 1 System Shooters Compact Performance and Creative Control
Nikon expands 1 NIKKOR lens system with an affordable fast aperture prime lens
Mississauga, ON, September 13, 2012 – Today, Nikon Canada announced the 1 NIKKOR 18.5mm f/1.8, a fixed focal length addition to the 1 NIKKOR family of lenses. The 18.5mm f/1.8 provides Nikon 1 system shooters with a fast prime lens that consistently delivers outstanding image quality and sharpness whether shooting awe-inspiring landscapes, flattering portraits or documenting the family vacation in magnificent HD video.
“Nikon’s 1 NIKKOR 18.5mm offers the extremely fast performance, shooting accuracy and image quality that photographers have come to expect from a NIKKOR lens,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “Its size and weight make it the perfect companion for travel or active adventure photography, allowing for more unique shot opportunities and creative expression.”
1 NIKKOR Speed and Versatility
The 1 NIKKOR 18.5mm f/1.8 prime lens features the popular yet versatile focal length of approximately 50mm (35mm equivalent) and a large f/1.8 aperture, making it ideal for portraiture and everyday shooting. Compatible with the Nikon 1 J1, J2 and V1 cameras, it enables users to create a dramatic depth of field with beautiful image blur, as well as take advantage of its capacity for gathering light in challenging conditions.
Conveniently compact and crafted with eight optical elements in six groups, the 18.5mm promises a solid handling experience coupled with imaging and optical excellence. The lens weighs a mere 70g (2.5 ounces) to complement the portability of the Nikon 1 System. Seven aperture blades help to create a pleasing circular bokeh for a natural separation between subject and background.
Price and Availability
The 1 NIKKOR 18.5mm f/1.8 is scheduled to be available at Authorized Nikon Canada Dealers in early November at a Manufacturer’s Suggested Retail Price (MSRP) of CAD $199.95. It is available in black, white and silver.
Exclusive Canadian Warranty
Nikon Canada offers an exclusive two-year warranty for all Nikon 1 CX-format cameras, and an exclusive five-year warranty for all Nikon 1 NIKKOR interchangeable lens systems purchased from an Authorized Nikon Canada Dealer. Nikon Canada also offers a two-year warranty for all COOLPIX digital cameras and select digital SLR cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.
About Nikon
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit www.nikon.ca.
Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.
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