Nikon Canada Introduces Three New COOLPIX Models

Nikon Canada Introduces Three New COOLPIX Models for Fall 2010, Featuring High Performance, Speed and Tactile Operation

COOLPIX P7000 is the perfect complement for professional photographers, with digital SLR performance in a compact body

COOLPIX S80 touch technology provides superior response and streamlines user interface

COOLPIX S8100 produces perfect balance with backlit scene HDR and advanced night landscape

Mississauga, ON, September 8, 2010 – Nikon Canada today introduced three new COOLPIX cameras to its popular line of compact Style (S) and Performance (P) digital cameras with the P7000, S80 and S8100.

“Our portfolio of compact digital cameras is designed to equip photographers, at any level, with the features and functions they will need for various shooting situations in a portable, compact body,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “Whether users are interested in a slim, stylish design, or digital SLR-like capabilities, these new additions to the Nikon COOLPIX lineup offer users the look, feel and image quality to meet their needs.”

COOLPIX P7000: The Best of Both Worlds with Expanded Creative Control

With advanced functions and features similar to those found in Nikon’s line of award winning and critically acclaimed digital SLRs, the COOLPIX P7000 is the ultimate compact camera that’s ready to take on almost any photo assignment. In a pro’s gadget bag or in the hands of a spirited enthusiast, passionate photographers of all levels will benefit from the P7000’s high performance, extensive manual controls, stunning image quality and advanced shooting functions including the new Zoom Memory and User Setting options.

The 10.1-megapixel COOLPIX P7000 features a large 1/1.7” CCD sensor coupled with a 7.1x Wide Angle Optical Zoom-NIKKOR ED Glass Lens for consistently superior image quality that explodes with vivid colour and sharpness frame after frame. Taking Nikon’s commitment to image quality a step further, the P7000 adopts Nikon’s new EXPEED C2™ high performance digital image processing engine to ensure high-quality pictures with stunning colour and sharpness.

ISO sensitivity ranges from ISO 100 to 6400, (expandable to ISO 12,800 in low noise Night Mode), ensuring incredibly sharp, crisp images when shooting in low-light conditions or photographing fast-moving subjects. The P7000 also offers a variety of functions that enable superior rendering when shooting at high sensitivities, including a Low Noise Night Mode and a Noise Reduction Filter. The camera also features Nikon’s 5-Way VR Image Stabilization System, which utilizes a variety of tactics including optical lens shift to minimize the effect of camera shake and help prevent blur while shooting handheld or in low-light conditions.

Thoughtful engineering has led to the addition of features that will be embraced by current digital SLR users. The Zoom Memory function allows the camera’s 28-200mm (35mm equivalent) lens to be used in a way that simulates use of a prime lens, ideal for shooting at a preferred angle of view. The P7000 also adds controls and buttons for key features like ISO, white balance, bracketing and exposure compensation. The new innovative and independent Quick Menu dial ensures instant settings with the comfort of analogue operation. Advanced users will also enjoy the benefits of shooting NRW (RAW) files (both PC- and MAC compatible) for creative freedom and macro abilities as close as 2cm.

While the image quality of the P7000 is nothing short of stellar, the video capabilities are far beyond that of a typical compact camera. The P7000 records HD video at 720p at 24 frames-per-second (fps) with Optical Zoom and Autofocus control. A COOLPIX first, users can now record audio with an external stereo microphone (sold separately) via the microphone input. An accessory microphone or Nikon Speedlight can be mounted on the P7000’s hot shoe.

The COOLPIX P7000 is scheduled to be available at Authorized Nikon Canada Dealers late September 2010 at a Manufacturer’s Suggested Retail Price (MSRP) of CAD $499.95.

The COOLPIX P7000 is available in black.

COOLPIX S80: Beautiful Photos and Brilliant Technology

Integrating stylish design with intuitive operation, the new COOLPIX S80 is equipped with a bright 3.5-inch ultra high-resolution organic LED (OLED) touch screen with enhanced interface for an easier, more enjoyable user experience. Measuring approximately 98.8 x 62.6 x 16.5mm, the super thin COOLPIX S80 can easily be slipped in any pocket or bag.

With its user-friendly interface, the COOLPIX S80 gives the photographer easy touch control over the camera’s key functions for smooth operation, including touch shutter shooting, zoom and playback. To help users better compose their photos, the S80 employs tab-type graphics to maximize screen space without cluttering it with icons. When the camera is rotated for vertical shooting, display tabs and controls automatically adjust to the new alignment.

The large 3.5-inch ultra high-resolution (819,000-dot) OLED touch screen display delivers clear, rich image reproductions, bright vivid colours and excellent contrast. With a wide viewing angle (approximately 180 degrees), brightness control and an anti-reflection coating, the S80’s touch screen display makes it easy to compose, view and share photos and HD (720p) movies.

With the COOLPIX S80’s intuitive touch screen, creativity is at users’s fingertips. The S80 lets users add their personal touch to photos with the Paint function, giving them the ability to write or draw on images during playback. The Retouch Menu lets users easily adjust images in-camera by choosing from a wide range of functions, including Colour Options, Soft Focus, Selective Colour, Cross Screen, Miniature Effect and Fish-eye Effect, which emphasizes the centre of an image as if shooting with a fish-eye lens. In playback mode, users can even add moving stamps for an animated effect. In addition, the S80 features a new rating function that allows users to rate their photos with up to five stars and sort images according to their rating.

The S80 is equipped with a built-in slide show function, allowing users to playback photos to preset music for an enjoyable sharing experience. The COOLPIX S80 also features HD (720p) Movie with optical zoom and stereo sound available during recording. An HDMI output enables easy playback on an HDTV. Whether viewing photos from a recent vacation or video from the last family gathering, the COOLPIX S80 makes it easy to share life’s most important memories virtually anywhere.

The COOLPIX S80 features a 14.1-megapixel CCD sensor and 5x Wide-Angle Optical Zoom-NIKKOR ED Glass lens (35-175mm, 35mm equivalent) to help users capture beautiful landscapes and allow them to get close to the action. The S80 helps reduce camera shake with a 5-Way Vibration Reduction (VR) Image Stabilization System that includes Optical and Hybrid VR, Motion Detection, ISO settings up to 6400 and Best Shot Selector, which automatically takes up to ten shots while the shutter release button is pressed, and then selects and saves the sharpest image. The S80 employs Nikon’s EXPEED C2™ image processing engine to ensure outstanding image quality.

To further help users take better photos, the COOLPIX S80 includes 17 Scene Modes and the Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great photos in any environment. For outstanding portraits, the S80 features Nikon’s Smart Portrait System, which incorporates a series of automatic functions including In-Camera Red-Eye Fix™, improved Face-Priority AF, Smile Timer, Blink Warning, Blink Proof and Skin Softening to flatter even the most camera-shy subject.

The COOLPIX S80 is scheduled to be available at Authorized Nikon Canada Dealers in mid-October 2010 at a Manufacturer’s Suggested Retail Price (MSRP) of CAD $349.95.

The COOLPIX S80 is available in red, blue and black.

COOLPIX S8100: Superior High Speed Blended with Exceptional Low-Light Performance

The new COOLPIX S8100 offers a 12.1-megapixel backside illumination CMOS sensor to provide consumers with enhanced performance for high-speed shooting and low-light conditions. The S8100 also incorporates Nikon’s exclusive EXPEED C2™ image processing engine, which is customized to each COOLPIX model to further drive enhanced performance, image quality and HD video.

To help capture moments that are gone in an instant, the COOLPIX S8100 features both high-speed shooting at five full resolution frames at up to 10 frames per-second (fps), and a pre-shooting cache that records up to two shots before the shutter-release is fully pressed. For extremely fast action shots, the S8100’s Sports Continuous mode records up to approximately 120 fps. With Subject Tracking, the S8100 automatically tracks a designated subject by activating autofocus (AF), enabling users to capture the best moment confidently.

Staying true to the legacy of the Style Series, the S8100 empowers users with serious performance and image quality, while remaining stylish and compact. Equipped with a 10x Optical Zoom-NIKKOR ED Glass lens (30-300mm), the COOLPIX S8100 allows users to get close to the action, even when recording videos in Full HD (1080p). For that family film producer, the S8100 features one-touch recording, optical zoom and stereo sound recording while filming for an enhanced user experience. Additionally, users can perfect their movies in-camera with a new editing function or snap still images while recording.

Advanced Technologies for Beautiful Nighttime Shots

The 12.1-megapixel backside illumination CMOS sensor enables exceptional image quality even when shooting in low-light settings. This CMOS sensor lends itself to enhanced shooting functions in dark situations, including the advanced Night Portrait mode, which reproduces night scenes and indoor portraits as users see them while reducing image blur. The Night Portrait mode combines consecutive shots of the background while the subject is taken using the flash, allowing breathtaking night scenes to be easily captured during handheld shooting and eliminating any subject movement. To further help deliver crisp, sharp photos, the S8100 features a 4-Way Vibration Reduction (VR) Image Stabilization System with ISO settings up to 3200.

Other functions benefiting from the lower noise and exceptional image quality of the new CMOS image sensor include an advanced Backlight shooting function with an in-camera high dynamic range (HDR) function, which merges images of the same scene to achieve a single image with a broad range of tonal detail for a frame-worthy shot. Additionally, the S8100’s advanced Night Landscape mode combines a series of five consecutive shots taken at a fast shutter speed into a single image with reduced noise when capturing handheld shots. From romantic candlelit dinners to the bright lights of the city at night, the COOLPIX S8100 ensures that no low-light moment will be left in the dark.

Creative Versatility

The COOLPIX S8100 helps unleash users’ photographic potential with enhanced shooting and editing functions, including a new Mode Dial conveniently placed next to the shutter-release button for quick and easy access to shooting modes. The COOLPIX S8100 also features a Creative Slider, which simplifies adjusting brightness, saturation and colour tone in-camera. Other in-camera editing functions include Quick Retouch and D-Lighting.

To further help the process of composing and sharing photos and movies, the COOLPIX S8100 boasts a 3.0-inch ultra high resolution (921,000-dot) Clear Colour Display with a wide viewing angle and anti-glare coating. Additional must-have features in the S8100 include 17 Scene Modes, including the Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great photos in any environment. For outstanding portraits, the S8100 features Nikon’s Smart Portrait System, which incorporates a series of automatic functions including In-Camera Red-Eye Fix™, improved Face-Priority AF, Blink Warning, Smile Timer and Skin Softening to flatter even the most camera-shy subject.

The COOLPIX S8100 is scheduled to be available at Authorized Nikon Canada Dealers in early October 2010 at a Manufacturer’s Suggested Retail Price (MSRP) of CAD $319.95.

The COOLPIX S8100 is available in red, champagne and black.

Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.

About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED™ or EXPEED™ 2 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit www.nikon.ca.

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Related Links:

• Nikon Coolpix P7000 Technical Specs
• Nikon Coolpix S80 Technical Specs
• Nikon Coolpix S8100 Technical Specs