Nikon Canada Announces COOLPIX P7100

Superior Image Quality and Versatile Performance Go Full Throttle with New Nikon COOLPIX P7100

Nikon’s new flagship COOLPIX camera offers advanced photo technologies and vast creative control for the advanced photographer

Mississauga, ON, August 24, 2011– Today, Nikon Canada announced the new COOLPIX P7100, a digital camera that packs stellar image quality, swift performance and a variety of creative manual controls into a compact, lightweight camera body. The 10.1-megapixel COOLPIX P7100 is the ideal camera for advanced photographers seeking portability and superior image quality.

The COOLPIX P7100 easily assumes the role as the new COOLPIX flagship camera by producing high-quality images and HD movies, with high-speed performance for professionals and enthusiasts. Consumers can expect rapid response times in all aspects of camera operation, and the COOLPIX P7100 features an enhanced AF system for tack-sharp images in a variety of lighting conditions. Whether shooting landscapes or action sequences, users have full creative control with the new 3.0-inch vari-angle LCD screen with tilt function, full manual features, and Special Effects that add a new dimension to images. Powered by Nikon core technologies and distinctive features and controls, the COOLPIX P7100 shifts image quality and performance into overdrive.

“The new COOLPIX P7100 is the re-imagination of the enthusiast’s digital compact as a camera that provides stellar image quality, superior mobility and operability, as well as quick response and performance in even the most challenging shooting situations,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The COOLPIX P7100 will allow users to explore their creative freedom while delivering the brilliant results that Nikon users have come to expect and depend upon.”

Emphasis on the Image
Stunning image quality is a hallmark of Nikon products, and the COOLPIX P7100 includes a number of core Nikon technologies such as the high-speed EXPEED C2TM image-processing engine that’s designed to deliver stunning results in diverse situations. New image-processing technologies maximize the performance of the large 10.1-megapixel 1/1.7-inch sensor to deliver sharp low-noise images that explode with vivid colour. By expanding the capabilities of the large CCD sensor, images show reduced noise at both low and high ISO sensitivities. The result is a new level of clean, tonal depth to images, creating a sense of dimension to any subject and amazingly faithful colour reproduction.

The COOLPIX P7100 comes equipped with a versatile 7.1x- wide-angle Optical Zoom-NIKKOR ED glass lens (35mm equivalent to 28-200mm). Constructed with two Extra-low Dispersion (ED) glass elements, this NIKKOR lens helps to achieve high-reproduction capability with less chromatic aberration when capturing images and videos. A built-in Neutral Density (ND) filter expands the exposure selection range when shooting in slow shutter speeds and in maximum aperture settings. Additionally, the COOLPIX P7100 uses optical Vibration Reduction (VR) to achieve blur-free photos while shooting images or HD video handheld or in low-light conditions.

Rapid Response When it Counts
With enhanced high-speed performance and a quick response time, the COOLPIX P7100 can capture decisive moments with confidence. It features a new intuitive user interface that reacts seamlessly for high-quality results in the blink of an eye. With fast start-up times, minimal release lag and enhanced shot-to-shot buffering, the COOLPIX P7100 promises to be ready at a moment’s notice. Operation workflow speed has been enhanced, including switching time for various functions such as playback, shooting, navigation, and menu and button operation. The camera can also capture full-resolution JPEG images at up to 1.2 frames-per-second, and gives shooters enhanced response when shooting NRW (RAW) images both as a single frame and consecutively. Additionally, the COOLPIX P7100 is compatible with the latest high-speed SDXC memory cards for maximum performance.

The 7.1x-zoom NIKKOR lens has been paired with an enhanced AF system to deliver sharp images and HD movies in a variety of shooting scenarios. Whether mounted on a tripod to capture a distant vista or shooting a candid portrait freehand, its fast focus acquisition ensures images remain consistently tack-sharp throughout the entire focal range, even on a moving subject.

Superior Creative Control for the Advanced User
The COOLPIX P7100 utilizes many of the features that Nikon digital SLR cameras are known for, including easily accessible mode dials, rounded curves and friendly ergonomics. Users can compose their images through the bright optical viewfinder or the vivid 3.0-inch 921,000-dot tilting vari-angle LCD screen. The new tilt screen enables more flexible shooting at creative angles, including down-low, overhead, or for ease-of-use when mounted on a tripod. The clear colour vari-angle LCD display with anti-reflective coating produces high-resolution and faithful colour reproduction with a wide viewing angle.

The COOLPIX P7100’s four exposure modes (Program, Shutter, Aperture and Manual) provide creative control over image capture. For added versatility, it has a sensitivity range of up to ISO 3200, but can also be set to Hi 1 at full resolution (ISO 6400 equivalent). The COOLPIX P7100 offers functions that enable superior rendering when shooting at high sensitivities, including a Low Noise Night Mode and a Noise Reduction Filter. ISO sensitivity ranges from ISO 100 to 6400 (expandable to ISO 12,800 in Low Noise Night Mode) to ensure sharp, crisp images when shooting in low-light conditions or photographing fast-moving subjects.

For further creative control, the COOLPIX P7100 offers new Special Effects and Filter Effects to create truly inspiring images. The Zoom Exposure allows users to create dynamic images with a slow shutter. Users can choose the Defocus filter to produce intentional artful blur, or use the Cross Process to create nostalgic and imaginative colour tones in images. The Creative Monochrome filter can also be implemented to create a solarized look and feel to images or affect grain size in monochromes photos. Shooters can capture a wide tonal range in their images by utilizing the built-in High Dynamic Range (HDR) function as part of the Backlighting mode, and can shoot in High/Low Key, Sepia and Painting modes. While in playback mode, images can also be altered with a Fisheye Effect or Cross-screen Filter.

The design and interface of the COOLPIX P7100 has been created with the shooter in mind. It boasts two command dials including a new front-mounted sub-command dial, which can be used to access settings and adjustments while holding the grip of the camera. The dials provide advanced control and a sense of analogue operation to simplify the experience using minimal controls. The COOLPIX P7100 also features a quick menu dial on the top of the camera which controls ISO sensitivity, white balance, advanced bracketing functions, My Menu, Picture Control and image size. Additionally, the camera’s Zoom Memory function recalls the glory of prime glass by enabling the selection of a desired focal length lens during shooting.

For those shooting movies, the COOLPIX P7100 records High Definition (HD) movies at 720p at 30 frames-per-second (fps) with stereo sound through its built-in microphone. Users can also attach an optional external microphone, such as Nikon’s ME-1 microphone via the designated jack. The COOLPIX P7100 also incorporates new movie-recording features such as lens zooming during recording, a gain-up function to adjust the optional external microphone and an AE/AF lock available during recording, similar to that of a digital SLR camera. The camera also features a mini HDMI connection for easy connection to compatible devices such as HD televisions.

The COOLPIX P7100 can be connected to the Nikon WC-E75A wide-angle converter, which allows for focal lengths as wide as 21mm (35mm-format equivalent). Users can also take advantage of the camera’s Creative Lighting System with the built-in accessory shoe that supports Nikon’s i-TTL flash control including compatibility with the SB-400, SB-700 and SB-900 speedlights.

Price and Availability
The Nikon COOLPIX P7100 is scheduled to be available at Authorized Nikon Canada Dealers in mid-September 2011 at a Manufacturer’s Suggested Retail Price (MSRP) of $499.95. It is available in black.

Exclusive Canadian Warranty
Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumers’ investment is protected by Nikon Canada’s warranties with in-Canada service.

About Nikon
Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.

Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED™ or EXPEED™ 2 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit www.nikon.ca.