Nikon Canada Introduces Spring 2010 COOLPIX Digital Cameras

Nikon Canada Introduces Spring 2010 COOLPIX Digital Cameras, Featuring Superior Performance, Stylish Design and Innovative Technology

Nikon continues to lead in innovation with CMOS Image Sensor, Super Zoom and HD Movie capabilities, with new models available in a broad range of colours

Mississauga, ON, February 2, 2010 – Nikon Canada today introduced eight new COOLPIX cameras to its popular line-up of compact digital cameras, including one Performance-series, four Style-series and three Life-series cameras. Nikon continues to lead innovation in the ever-evolving categories of compact digital cameras as demonstrated with the introduction of a CMOS sensor and 26x optical zoom lens into its flagship Performance-series COOLPIX P100. Nikon has also equipped five of its new COOLPIX cameras across all three series with HD movie capabilities, making creating and sharing memories fun and easy. Elegantly designed compact cameras in vibrant must-have colours to suit personal style are a hallmark of the COOLPIX line, including the new COOLPIX S8000, COOLPIX S6000, COOLPIX S4000, COOLPIX S3000, COOLPIX L22 and COOLPIX L21. Additionally, the new COOLPIX L110 offers 15x super zoom and HD video recording with stereo sound and easy shooting versatility.

Our newest Nikon COOLPIX cameras reflect the easy-to-use technologies, and compact and stylish cameras consumers expect from Nikon, said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada Inc. New features such as HD movie and long-zoom shooting capabilities provide users with powerful yet easy-to-use functionality, allowing them to express their personal style.

All Nikon COOLPIX cameras incorporate Nikons world-class NIKKOR lenses, delivering accurate detail and brilliant colour, as well as Nikons EXPEED™ advanced digital image processing system technologies, which ensure high-quality pictures with amazing colour and sharpness. A new enhancement in select camera models is Advanced Flash Control, which creates a more natural-looking appearance in low-light conditions. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, which minimizes blur that may appear in pictures, even in low-light or unsteady conditions while shooting handheld; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts the cameras settings. Also, the new Night Landscape mode found in the COOLPIX P100 combines a series of consecutive shots into a single, clearer image with low noise when photographing at night. Adding to the overall functionality, the COOLPIX P100 and L110 include an easily accessible video record button to make recording movies a one-step process. In addition, sharing images and HD video is easier and more fun with enhanced HDMI connectivity found on many of the new COOLPIX cameras.

New COOLPIX P100 Digital Camera Features 26x Super Telephoto-Zoom Lens and CMOS Technology for Shooting Versatility

Nikon continues its commitment to high performance in the compact digital camera category, offering photo enthusiasts ultra long-zoom capabilities, high-speed action and shooting versatility in a compact body. New to the COOLPIX line, the P100 is the first Nikon COOLPIX camera to incorporate a 10.3-megapixel backside illumination CMOS sensor, which enables high-speed shooting at 10 frames per second (fps) at full resolution and exceptional image quality, even when shooting in low-light conditions. Other functions benefitting from the lower noise and exceptional image quality of the new CMOS image sensor include an in-camera high dynamic range (HDR) function, which merges images of the same scene to achieve a single image with a broader range of tonal detail.

Additionally, a Night Landscape mode combines a series of consecutive shots taken into a single image, with reduced noise. An expansive 26mm wide-angle to 678mm super-telephoto 26x Optical Zoom-NIKKOR ED glass lens brings users closer to the action, which can be utilized while capturing Full HD movies (1080p) with stereo sound recording. The COOLPIX P100 also features a high-speed Sport Continuous Mode for shooting up to 120 fps (1.1 MP) and a pre-shooting cache to help ensure users never miss a shot.

Additional COOLPIX P100 features include a 3.0-inch Vari-angle 460,000-dot Clear Colour Display LCD; Electronic Viewfinder; 5-way hybrid VR Image Stabilization System for crisp, blur-free photos; Mode Dial; Active D-Lighting; Subject Tracking; Scene Auto Selector Mode; and Nikons Smart Portrait System.

The COOLPIX P100 is available in black.

New COOLPIX S8000 Digital Camera Boasts 10x Zoom, Ultra-High Resolution 3.0-inch LCD Screen and Enhanced Creativity with Class-Leading* Slim Design

Built on the success of Nikons previous long-zoom compact cameras, the new 14.2-megapixel COOLPIX S8000 is the thinnest camera in its class*, featuring a powerful and versatile 10x (30mm to 300mm) telephoto Optical Zoom-NIKKOR ED glass lens to capture incredibly sharp, crisp images. Additionally, the S8000 has the ability to record HD movies (720p) at 30 fps with built-in stereo sound recording. It also features a 3.0-inch ultra-high resolution 921,000-dot Clear Colour Display LCD for composing and sharing images or movies.

Allowing the user to enjoy more creative freedom with convenient in-camera functions, the COOLPIX S8000 features the Creative Slider, a fun new way to apply effects when shooting in Auto Mode. Brightness, saturation and hue can be adjusted using the Rotary Multi Selector, all while watching a real-time preview on the cameras LCD monitor. The COOLPIX S8000 also features new functions to enhance image quality in dark settings, including Advanced Flash Control to enable users to create more natural-looking flash shots by utilizing higher ISO settings and faster shutter speeds in low-light conditions.

Additional COOLPIX S8000 features include High ISO up to 3200; 4-way VR Image Stabilization System; ultra-fast start-up; Sport Continuous Mode up to approximately 3 fps for 45 frames (3MP); Subject Tracking; Scene Auto Selector Mode; Nikons Smart Portrait System; and an ultra-stylish design.

The COOLPIX S8000 is available in black, red and bronze.

*Among compact cameras equipped with an optical zoom capable of zooming in at 10x or more as of January 15, 2010 (according to research conducted by Nikon Corporation).

The New COOLPIX S6000 Digital Camera Delivers Super Slim Design and Fast Response

The new COOLPIX S6000 blends style and performance into a compact, go-anywhere package. Measuring at only 25mm in depth, the COOLPIX S6000 is the thinnest in its class**. With a versatile 7x wide-angle Optical Zoom-NIKKOR ED glass lens, users can capture the action near and far. The COOLPIX S6000 includes a bright 2.7-inch 230,000-dot Clear Colour Display LCD and the ability to record HD movies (720p) at 30 fps.

Additional COOLPIX S6000 features include 14.2-megapixel resolution; ISO 3200; 4-way VR Image Stabilization System; ultra-fast start-up (approx. 0.75 sec.); HDMI Connectivity; Sport Continuous Mode up to approximately 3 fps for 45 frames (3 MP); Advanced Flash Control; Subject Tracking; Scene Auto Selector Mode; Nikons Smart Portrait System; and a sleek design.

The COOLPIX S6000 is available in black and red.

**Among compact cameras equipped with an optical zoom capable of zooming in at 7x or more with wide-angle capability measuring 30mm (35mm format equivalent) or less as of January 15, 2010 (according to research conducted by Nikon Corporation).

The New COOLPIX S4000 Digital Camera Combines Stylish Design with Intuitive Touch Controls

Integrating sleek design and intuitive touch operation, the new COOLPIX S4000 digital camera is all about the users experience. Whether its recording HD movies or exploring creative possibilities, the COOLPIX S4000 places the cameras controls at the touch of a finger. The COOLPIX S4000 incorporates a new 3.0-inch, high resolution touch panel 460,000-dot Clear Colour Display LCD, which makes it easy to compose, review and share pictures. Advanced touch features include Touch Shutter, allowing users to select their subject with a single touch on the screen, adjust focus and exposure and automatically release the shutter, as well as Subject Tracking to automatically follow and focus on a subject selected by touching the screen.

The COOLPIX S4000 features 12-megapixel resolution; a 4x wide-angle Zoom-NIKKOR glass lens; ISO 3200; HD movie (720p); 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikons Smart Portrait System; and a sleek design.

The COOLPIX S4000 is available in black, red and pink.

New COOLPIX S3000 Style Setter in Sleek Design, Vivid Colours

Sleek design, eye-catching colours and innovative technology make the COOLPIX S3000 the ideal tool to express personal style. Measuring at just 19mm (approximately 0.8 inches) in depth, the COOLPIX S3000s stylish looks and colour options make it the perfect camera for capturing and sharing memories on the go.

The COOLPIX S3000 features 12-megapixel resolution; a 4x wide-angle Zoom-NIKKOR lens; ISO 3200; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikons Smart Portrait System; and a colourful, compact design.

The COOLPIX S3000 is available in black, blue, green and orange.

New COOLPIX L110 Delivers Uncomplicated Awe-Inspiring Zoom

Optimized for action shots, high-powered zoom and simple operation, the COOLPIX L110 is equipped and ready to capture lifes precious moments up-close or far away, with stunning quality and clarity. The ideal choice for consumers seeking a fully featured long zoom camera at a great value, the COOLPIX L110 achieves its versatility through its 15x Optical Zoom-NIKKOR glass lens. Covering a focal length from a wide 28mm to 420mm super-telephoto, the lens broad focal range can readily handle the task of capturing all of lifes events, including action shots at the kids soccer game and stunning landscapes from the family vacation. The COOLPIX L110 also features Sport Continuous Mode, allowing users to capture the best highlights from the stands or the sidelines. The power-efficient COOLPIX L110 can shoot approximately 840 still images or record seven hours*** of HD video with a set of four AA Energizer® Ultimate Lithium batteries, included with the camera. Nikon EN-MH-2 Ni-MH rechargeable batteries, which are available separately, can also be used for rechargeable convenience.

Additional COOLPIX L110 features include 12.1-megapixel resolution; 3.0-inch high-resolution 460,000-dot Clear Colour Display LCD; HD movie (720p) with Optical Zoom and Auto Focus while recording video and a built-in stereo microphone; 5-way VR Image Stabilization System; Smart Portrait System; and Scene Auto Selector.

The COOLPIX L110 is available in black and red.

*** Recording stops automatically after 29 minutes. This figure is based on Nikon Corporation testing standards and stated for recording at 250 C with AA size Energizer® Ultimate Lithium batteries. Actual results may vary greatly depending on factors that include differences in ambient temperature, and amount of zoom and autofocus operations used.

New COOLPIX L22 and L21 Digital Cameras are Compact and Easy To Use at an Affordable Price

The COOLPIX L22 and L21 are the ideal cameras for consumers who are looking to easily capture all of lifes memories at an affordable price, without compromising performance. The COOLPIX L22 features 12-megapixel resolution for stunning image detail, a 3.6x Zoom-NIKKOR lens for creative compositional freedom, while a bright 3.0-inch 230,000-dot LCD screen to make sharing and composing photos enjoyable. The COOLPIX L21 with 8-megapixels and a 2.5-inch 230,000-dot LCD screen also features a 3.6x Zoom-NIKKOR lens.

Additional COOLPIX L22 and L21 features include 3-way VR Image Stabilization System, Smart Portrait System and Easy Auto Mode. Both cameras can be powered by two AA-batteries (included) or Nikon EN-MH-2 Ni-MH rechargeable batteries, which are available separately.

The COOLPIX L22 is available in black, blue and red.
The COOLPIX L21 is available in champagne silver and pink.

Availability
The latest COOLPIX models will be available from Authorized Nikon Canada Dealers in March 2010.

Pricing
The Manufacturers Suggested Retail Prices (MSRPs) are as follows:
COOLPIX P100 – CAD $449.95
COOLPIX S8000 – CAD $339.95
COOLPIX S6000 – CAD $279.95 (Available in limited distribution)
COOLPIX S4000 – CAD $199.95
COOLPIX S3000 – CAD $169.95
COOLPIX L110 – CAD $279.95
COOLPIX L22 – CAD $129.95
COOLPIX L21 – CAD $99.95

EXPEED™ – The State-of-the-Art Image-Processing System technologies, only from Nikon
Built on Nikons innovative EXPEED™ advanced digital image processing system technologies and incorporating the precision optics of a NIKKOR lens, the latest Nikon cameras continue the longstanding tradition of industry-leading photographic performance, superior image quality, advanced functionality and ease-of-use.

Exclusive Canadian Warranty
Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumers investment is protected by Nikon Canadas warranties with in-Canada service.

About Nikon
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED™ advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit www.nikon.ca.

**Photos are available upon request

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area.