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PRESS RELEASE
LUMIX DMC-G7 Never Lets You Miss a Photo Moment and Delivers a Superb Photographic Experience
Newark, NJ (May 18, 2015) – Panasonic is proud to introduce the LUMIX DMC-G7. The revolutionary Panasonic LUMIX G7 offers Panasonic’s exclusive 4K PHOTO feature that taps the high resolution of 4K Ultra HD video to improve the speed of photo capture. With the exclusive 4K PHOTO feature you are able to pause and extract high resolution pictures from 4K video so you will never again miss that one special moment. The LUMIX G7 is also compatible with over 24 compact lens options and is built on the next generation interchangeable lens camera standard (Micro Four Thirds) that is “Changing Photography” and pioneered by Panasonic. The “Mirrorless” Micro Four Thirds design enables a lighter, more compact camera body, while also offering cutting-edge 4K video, audio, creative controls, wireless, super-fast intelligent-focusing and exposure technologies not possible with traditional DSLRs. The LUMIX G7 will be available at shop.Panasonic.com and LUMIX authorized retailers.
4K Capability Delivers a Change in Photography – 4K Video and 4K Photo
The LUMIX G7 records stunningly smooth, high-resolution QFHD 4K video in 3840×2160 at 30p or 24p in MP4 in addition to the Full-HD 1,920 x 1,080 60p video in AVCHD Progressive or MP4 (MPEG-4 / H.264) format with practical full-time Auto Focus (AF).
Taking advantage of 4K video recording capability, users can lock in on a split-second photo using the exclusive “4K PHOTO” feature on the LUMIX G7. With 4K PHOTO, users can extract fleeting photo moments at 30 frames per second in printable 8-megapixel equivalent resolution, by playing back and extracting a precise photo frame of a special moment from the 4K file to save as a photo. Three new exclusive functions are offered to make 4K photography even easier; 4K Burst Shooting, 4K Burst S/S (Start/Stop) and 4K Pre-burst. The 4K Burst Shooting allows almost *unlimited shooting at 30 fps, which can be initiated by pressing the shutter button and releasing it once you are satisfied the image has been captured. The 4K Burst S/S (Start/Stop) mode starts consecutive shooting with a single press of a shutter button and stops it with the second press, which is more suitable for the shooting opportunities requiring longer waiting time. And the 4K Pre-burst automatically records a total of 60 images right before/after the shutter release. All of three 4K Photo modes allow you to save images in 8-megapixel equivalent high resolution; 3840×2160 (16:9), 3328×2496 (4:3), 3504×2336 (3:2), 2880×2880 (1:1) without missing that unique photo opportunity.
・Motion pictures with their file size set to [FHD],[HD]or[VGA]in[MP4]:
Recording stops when the continuous recording time exceeds 29 minutes and 59 seconds or the file size exceeds 4GB.
-Since the file size becomes larger with [FHD], recording with [FHD] will stop before 29 minutes 59 seconds.
・Motion pictures with their file size set to [4K] in [MP4]:
Recording stops when the continuous recording time exceeds 29 minutes and 59 seconds.
(You can continue recording without interruption even if the file exceeds 4GB, but the motion picture will be recorded and played back in separate files.)
*Max.29 min 59 sec.
High Photographic Performance – Picture Quality and Response
The LUMIX G7 integrates a 16.00-megapixel Digital Live MOS Sensor that achieves both higher resolution and higher sensitivity image recording with minimum noise. The Venus Engine image processor with quad-core CPU enables high speed signal processing. The advanced Multi-process NR (Noise Reduction) applies effective noise reduction and detail processing according to each component frequency. Plus, newly added Random Filter reduces chromatic noise in the image even more naturally. As a result, ISO 25,600 is achievable. The Venus Engine also improves accurate reproduction of each color not only in color phase but also in saturation and luminosity. In addition, the Venus Engine in LUMIX G7 excels in diffraction compensation making the resulting image crisp and clear even when shot at a small aperture.
The Top Level of AF Performance Among Conventional DSLRs and Mirrorless Cameras
The LUMIX G7 uses Contrast AF for its focus system that excels in both speed and accuracy. The LUMIX G digital interchangeable lens is capable of digital signal communication at max. 240 fps, allowing focusing that is impressively quick and smooth. The Contrast AF system in the G7 is further enhanced by Panasonic’s integration of DFD (Depth from Defocus) technology, originally introduced in the now legendary LUMIX GH4, which even shortens the time to focus. It calculates the distance to the subject by evaluating two images with different sharpness levels while consulting the data of optical characteristics of the current lens at that moment. As a result, the LUMIX G7 achieves ultra-high speed AF of approx.0.07 sec*2. This improvement becomes even more beneficial as focal length increases. The speed of burst shooting is dramatically faster than its predecessor the G6, boasting high speed burst shooting at 8 fps (AFS) / 6 fps (AFC) to capture fast moving subjects accurately in-focus.
The Low Light AF makes it possible to set focus on the subject more precisely even without an AF assist lamp in extremely low-lit situations all the way down to -4EV, which is as dark as moonlight. Furthermore, the LUMIX G7 newly integrates Starlight AF which allows users to shoot a star in the night sky with auto focus. This can be achieved by accurate calculation of contrast value in each tiny AF zone.
In addition to the conventional Face Recognition AF, the LUMIX G7 incorporates Face / Eye Detection AF which automatically sets focus right on the eye of human face. With the Pinpoint AF, users can magnify the target area to set precise focus. With the new algorithm of AF Tracking, not only the color but also the size and motion vector of the target are recognized, enabling the camera to lock on the subject even more securely. The result is AF tracking performance of approx.200% or greater which prevents the camera from losing the subject*3.
*1 Contrast AF with DFD Technology works only with Panasonic Micro Four Thirds lenses.
*2 In AFS, With LUMIX G VARIO 14-140mm / F3.5-5.6 ASPH. / POWER O.I.S. (H-FS14140)
*3 Panasonic comparison with DMC-G6.
Improved Mobility Supported by Mechanical Advancements
To further enhance the ease of use in capturing 4K photos, the LUMIX G7 comes with a new drive mode dial in addition to the front/rear dials for the first time among all LUMIX G cameras. The drive mode dial enables activating 4K photo mode very quickly. Users can change settings such as aperture, shutter speed with the front/rear dials and can also customize the assignment of functions as well as on Fn buttons. It is also possible to make a temporary shift of dial functions with Dial Operation Switch. For example, users can adjust white balance with a front dial and set ISO with a rear dial while choosing the shutter speed or seeing the noise effect, which is helpful in complex lighting situations. Either AFS/AFC/MF can be switched with the dedicated focus lever.
The LUMIX G7 boasts a high-precision, high-speed dual OLED (Organic Light-Emitting Diode) displays for the LVF (Live View Finder). Increasing the resolution of display area to 2,360K-dot, the LVF boasts approx.1.4x / 0.7x (35mm camera equiv.) magnification and 100% field of view and eye point of approximately 17.5 mm. Thanks to the newly designed large eyecup, the visibility of LVF is dramatically improved. The image output between the LVF and the rear monitor is switched automatically with the eye sensor on the LVF. Adoption of OLED achieves high speed response with minimum time lag while enhancing the resolution. Notably, the OLED for the LVF in the LUMIX G7 boasts 10,000:1 high contrast for superior color reproduction. Now the excellent visibility comes closer to the Optical View Finder. On the other hand, live view image can be displayed in monochrome through the LVF which enables shooting concentrating on contrast.
Adopting a static-type touch control system, the 3-inch free-angle rear monitor with 1040K-dot high resolution features approx.100% field of view. Notably, it boosts the maximum luminance by more than 50% compared with the predecessor. As a result, the LUMIX G7 secures higher visibility even in the sunny outdoors.
Last but not least, the LUMIX G7 is equipped with a large, ergonomically designed grip. It fits well in the users hand and offers stable grip even in one hand.
Other Features
- UHS-II SDXC/SDHC Memory Card Compliance NEW
The G7 features the compatibility with the SDXC/SDHC Memory Card of the highest performance BUS class UHS-II in addition to the conventional UHS-I. - Max.1/16,000 sec High Shutter Speed NEW
The GF7 offers a shutter speed at max. 1/16,000 sec (electronic) not only to capture spur-of-the-moment of a fast moving subject but also to use a high-speed lens with open aperture even in outdoors, to give impressive defocus. - Easy Wireless Connectivity via Wi-Fi® with Smartphones ADVANCED
The LUMIX G7 integrates Wi-Fi® connectivity (IEEE 802.11 b/g/n) to offer a more flexible shooting experience and instant image sharing with easy operation. Once connecting the camera and smartphone/tablet installing Panasonic’s dedicated application software Panasonic Image App for iOS / Android, users can shoot, browse and share images remotely.The LUMIX G7 also integrates Jump Snap. By holding the smartphone in your hand or having it in a pocket, the smartphone detects the highest position when the user jumps and releases the shutter of the camera. It lets users to photograph themselves jumping as if they are flying in the air. - Creative Panorama (ultra wide) ADVANCED
The Panorama Shot function allows shooting horizontal/vertical ultra-wide panoramic image by shooting sequent pictures easily. This is in addition to the standard Panorama function. - 3.5mm Microphone Socket
- Focus Peaking
- Silent Mode
- Level Gauge
- WB (White Balance) Bracket
- Creative Control with 22 Filters
- Time Lapse Shot / Stop Motion Animation
- P/A/S/M mode for Video Recording
- iA+ (Intelligent Auto) Mode for Photo and Video
- Scene Guide with 20 Sample Situations
The LUMIX G7 will be available mid-June in three configurations. Black with a 14-42mm kit lens, pewter/ gun metal with 14-42mm kit lens at $799.99 and in black with a 14-140mm kit lens at $1099.99.
•The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
• “AVCHD Progressive”, “AVCHD”, the “AVCHD Progressive” Logo and the “AVCHD” Logo are trademarks of Panasonic Corporation and Sony Corporation.
•Android and Google Play are trademarks or registered trademarks of Google Inc.
• IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.
•All other company and product names are trademarks of their respective corporations.
•Some accessories are not available in some countries.
•The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
•Design and specifications are subject to change without notice.
To learn more about Panasonic’s line of LUMIX Digital Cameras and other consumer electronic products please visit panasonic.com and www.lumixlounge.com. You can also follow Panasonic on Twitter (@PanasonicUSA) and Facebook.
About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. To learn more about our products, visit panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.
