PANASONIC INTRODUCES DMC-LS85 AND DMC-LS86 AA-BATTERY POWERED DIGITAL CAMERA WITH 4x OPTICAL ZOOM AND BRIGHT F2.8 LENS
New 8.1-Megapixel LUMIX Models Feature Intelligent Auto Mode for Ultimate Ease of Operation, Suitable for Digital Photographers of All Levels
Panasonic Lumix DMC-LS86
MISSISSAUGA, ON (January 19, 2009) – Panasonic Canada today introduced two new additions to its acclaimed LUMIX line of digital cameras, the 8.1-megapixel DMC-LS85 and the DMC-LS86. Encased in a compact design and powered by AA batteries, these models offer a powerful 4x optical zoom and bright F2.8 quality LUMIX DC VARIO lens at an affordable price.
Panasonic Lumix DMC-LS85
Panasonic has incorporated its Intelligent Auto Mode (iA) into the DMC-LS85 and the DMCLS86, new additions to the LS series of entry-level cameras. In these models, iA is comprised of four major functions including Mega O.I.S, Intelligent ISO Control, Intelligent Scene Selector and Face Detection. Additionally, Panasonic’s Quick AF (auto focus) system allows the cameras to automatically keep focus on a subject without the need to hold the shutter button down halfway, greatly minimizing the time needed for the camera to focus. A new enhancement for iA mode this year is a simple button located on top of the camera, which enables the user to enter the mode directly without going into the menu.
“By combining intuitive, advanced technologies with a compact design and an affordable price, the DMC-LS85 is ideal for a consumer at any level. From the beginner to the advanced photographer, this portable and inexpensive camera can take high-quality photos,” said Doug Borbath, Senior Product Manager, Panasonic Imaging Group. “The wide array of easy-to-use features and the powerful LUMIX lens make the DMC-LS85 and DMC-LS86 impressive entrylevel cameras and further reinforce Panasonic’s goal to make digital photography a fulfilling and enjoyable experience for consumers at all levels.”
Panasonic Lumix DMC-LS86
Both new models record video in WVGA (848 x 480) format at 30 frames per second in addition to standard VGA (640 x 480). The WVGA motion picture fits a wide-screen (16:9) TV perfectly.
Furthermore, a 2.5-inch large LCD features 230,000-dot high resolution and Intelligent LCD function, which detects lighting conditions and controls the brightness level of the LCD to offer a display with the most appropriate clarity in any situation. Slideshows can be accompanied by music, courtesy of the newly added speaker, so users can view or show their photos with greater impact.
The internal memory of both cameras has doubled in capacity, when compared to their predecessor the DMC-LS80, up to approximately 50MB. Due to the low energy consumption of the camera’s Venus Engine IV processor, battery life has also been extended to shoot more than 270 photos (CIPA) with two AA batteries.
The DMC-LS85 will be available in black and the DMC-LS86 will be available in dark grey at a manufacturer’s suggested price (MSP) of $189.99 starting in late March 2009. For more information, please visit www.panasonic.ca.
Panasonic imaging products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.
All prices are in Canadian dollars. All specifications are subject to change without notice.
Panasonic and Lumix are registered trademarks of Panasonic Corporation.
