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Pentax Canada Announces the DA35mm F2.4 AL

PENTAX introduces the smc PENTAX-DA35mm F2.4 AL interchangeable standard lens for exclusive use with PENTAX digital SLR cameras

Mississauga, ON – September 9, 2010

PENTAX Canada Inc. is pleased to announce the introduction of the smc PENTAX-DA 35mm F2.4 AL interchangeable prime standard lens, designed exclusively for use with PENTAX digital SLR cameras.

Offering a natural perspective similar to that of the naked eye, this new standard lens is not only versatile enough to be used with a wide range of subjects and applications, including snapshots, but it also provides other benefits of the prime design, such as the ability to throw the background out of focus, and to reproduce high-resolution images with edge-to-edge sharpness.

The smc PENTAX-DA 35mm F2.4 AL will be available in Canada October 2010.

Major Features

1. Versatile, easy-to-use standard lens
When mounted on a PENTAX digital SLR camera body, this standard lens offers an angle of view equivalent to a 53.5mm lens in the 35mm format. This angle of view assures a natural, comfortable perspective similar to that of the naked eye and can be used for a great variety of subjects and applications, including snapshots, landscape and portraits.

2. High-quality image description
Incorporating a hybrid aspherical optical element in its optics, this new lens delivers high-quality images with enhanced sharpness and contrast, from minimum focusing distance to infinity, and assures exceptional image-resolving power with outstanding brightness levels, even at the edges and at an open aperture, while effectively compensating various aberrations to a minimum. It is treated with the PENTAX-original Ghostless Coating to minimize the adverse effects of flare and ghost images, assuring true-to-life images even under demanding conditions such as harsh backlighting.

3. Large maximum aperture
Thanks to its maximum aperture of F2.4, this new lens not only offers a bright, clear viewfinder image, but it also allows the photographer to use faster shutter speeds under poor lighting conditions to minimize the risk of camera shake and subject shake.

4. Compact, lightweight design
Weighing only approximately 124 grams and measuring a mere 45mm in length, the compact, lightweight design not only makes it easy to carry this lens anywhere, but makes it highly maneuverable in various shooting conditions.

5. Other features
(1) High-performance optics designed exclusively for PENTAX digital SLR cameras and optimized for the characteristics of digital images
(2) Minimum focusing distance of 0.3 metres
(3) PENTAX-original SP (Super Protect) Coating applied to the front element surface to repel dust, water and grease

PENTAX Canada Inc. is a wholly owned subsidiary of HOYA CORPORATION PENTAX Imaging Systems Division of Japan and maintains offices in Mississauga. PENTAX Canada Inc. markets digital SLR and compact cameras, lenses, sport optics, closed circuit television lenses and medical equipment.

PENTAX on the web at www.pentax.ca


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