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SAMSUNG ANNOUNCES NEW CAMCORDERS THAT PUT HD VIDEO RECORDING AND VIEWING IN THE PALM OF YOUR HAND
SMX-K40 offers near full-HD upscaling and 65x Intelli-Zoom
Mississauga – July 15, 2009 – Samsung Electronics Canada today introduced a new camcorder that makes recording and viewing video in HD easy. The SMX-K40 records video in standard definition and upscales the footage to near full-HD when viewing through an HDMI output.
“We want to make it easy for everyone, from the young family to the tech-savvy professional, to record and view HD footage,” said James Murphy, vice president, Consumer Electronics Division, Samsung Electronics Canada. “The addition of the SMX-K40 adds strength to an already impressive line-up of Samsung camcorders and offers a digital video recording solution for every consumer segment.”
Advanced Upscaling Technology for Full HD Video Quality
With the new SMX-K40, consumers can enjoy near full-HD quality video for the price of a standard definition camcorder. The SMX-K40 records exceptional standard definition video at a resolution of 720×480, and can then be played back in HDTV quality. With a built-in HDMI output on the camcorder and HDMI cable (sold separately), consumers connect the camcorder directly to their HDTV for playback.
Powerful 65x Intelli-Zoom
The SMX-K40 also offers one of Samsung’s most powerful zoom lenses. Consumers have a 65x Intelli-Zoom at their fingertips, which drastically enhances their ability to capture any moment they see no matter how far away they may be. Significantly more reliable than a standard digital zoom, Samsung’s new Intelli-Zoom allows users to go beyond the camcorder’s 52x optical zoom. The SMX-K40 also features Samsung’s advanced Optical Image Stabilizer, ensuring that video will be shake-free, whether zoomed out or using the camcorder at it’s full 65x Intelli-Zoom. Furthermore, the camcorder’s worldclass SchneiderKREUZNACH lens delivers the quality and performance needed to help capture the most impressive video possible.
Unique Features
The new HD camera also boasts several unique features which differentiates it from the competition, and makes video recording even more enjoyable for consumers. Such features include Samsung’s built-in intelli-studio software, animated thumbnails, and a versatile charging system.
No longer do consumers need to worry about being near their home computer in order to edit or share their video. The SMX-K40 features Samsung’s play-edit-sharing program called intellistudio. The camcorders’ built-in intelli-studio program allows consumers to turn any computer into a mobile studio, giving them the ability to edit and play their video without having to install supporting software. Sharing is also simplified, as the program takes the hassle out of uploading content to popular videosharing Web sites.
Samsung’s animated thumbnail feature simplifies the way users search for video clips. Each video clip saved on the camcorder is represented by a small thumbnail on the LCD screen. When scrolling through one’s videos, each thumbnail will provide a short playback of the video file when highlighted by the user. The SMX-K40 also feature’s a versatile charging system allowing users to either recharge the battery by connecting the camcorder to the supplied AC adapter or via USB while the camcorder is connected to a computer.
About Samsung Electronics Canada
Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.
SECA upholds Samsung’s mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung’s Consumer Electronics division, IT division, Home Appliance division and Wireless Terminals division.
Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay since 2004. Also through Samsung’s Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada and is the official HDTV sponsor of the NFL.
For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.ca.
