Sony Digital Frame features CRYSTALLIZED™ Swarovski Elements

SONY ADDS UNIQUE DESIGN TO NEW DIGITAL PHOTO FRAME

SAN DIEGO, August 27, 2009 – Sony Electronics is launching a stylish holiday limited edition S-Frame® digital photo frame (model DPF-D72N/BQ) made with CRYSTALLIZED™ – Swarovski Elements.

Embellished with beautiful CRYSTALLIZED™ – Swarovski Elements, loose cut crystal glass manufactured by Swarovski, the frame’s elegant design is sure to accent any space.

Share your favorite photos in vibrant color and crisp detail on a 7-inch (measured diagonally) wide (16:10) LCD display with WVGA (800 x 480) resolution.

The frame features about one gigabyte of internal storage capacity, with an auto-resizing adjustment that downsizes photos, to let you store up to 2,000 photos.

Image transfer is a snap with direct USB input from your PC, as well as support for most memory cards, including Memory Stick PRO™, Memory Stick PRO Duo™, Secure Digital (SD), Multi-Media Card (MMC), Compact Flash®, xD-Picture Card™ media and SDHC.

Set the frame vertically or horizontally and the model’s Auto Orientation sensor automatically rotates your photos into portrait or landscape format according to the placement. For added versatility, the frame can even be mounted on a wall.

Clock and calendar modes provide added convenience for your home or office.

The frame has a wide range of view modes, along with many other functions that can be managed from the included remote control.

Multiple playback options offer flexibility to display photos as single images, as thumbnails for easy searching or as a slideshow with 10 built-in transitions.

The new S-Frame model supports JPEG and RAW (SRF, SR2, ARW) image file formats.

The Sony DPF-D72N/BQ [QuickPrice Check] digital photo frame will be available for about US $150 in October and can be purchased online at http://www.sonystyle.com, at Sony Style® retail stores and at authorized dealers nationwide.