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SONY UNVEILS UNIQUE “ALL-IN-ONE” COMPACT INTERCHANGEABLE LENS CAMERA WITH 24.3 MEGAPIXEL RESOLUTION
New NEX-7 Combines superb imaging, high performance and full palette of creative options
Toronto, Aug. 24, 2011 — Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new α NEX-7 camera. Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 291g.
“For Sony, the new NEX-7 represents innovation in its purest form,” said Masayuki Yao, director of the alpha camera business group for Sony Canada “It’s advanced feature set, extensive control capabilities and compact body style all combine to deliver a shooting experience unlike any other digital camera.”
The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class – that complements the latest generation of Sony’s BIONZ® image processing engine.
This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.
Response is accelerated even further by a shutter release lag of just 20 milliseconds – the fastest of any interchangeable lens digital camera. Fast, precise autofocus (AF) is enhanced by new Object Tracking that keeps accurate focus lock on a selected target, even when it’s moving in the frame.
In speed priority mode, the NEX-7 camera captures fast-moving action at up to 10fps – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera.
The NEX-7 model offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface, important for enthusiast and professional photographers. Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.
The NEX-7 model is also the world’s first compact interchangeable lens camera (along with new á77, á65) that features an XGA OLED TruFinder™ viewfinder for precision framing and focusing. This precision electronic viewfinder gives a bright, detail-packed, high contrast view of still images and video, with approximately 100 percent frame coverage and a wide field of view that rivals pro-grade optical viewfinders. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing. With the XGA OLED TruFinder™, the NEX-7 model realizes the ideal of a compact, rangefinder style camera with an eye-level, through the lens viewfinder.
The XGA OLED Tru-Finder™ is complemented by a three-inch (measured diagonally) Xtra Fine LCD™ display that can be angled up to 90-degrees up or 45-degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast, while dramatically reducing on-screen reflections.
At the touch of a button, the NEX-7 camera shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0)* format allows users to select 60p or 24p frame rates for beautifully smooth, detailed video footage. The Object Tracking feature lets users select a target object on screen and focus on it accurately, even if it is moving.
Additionally, manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.
First introduced on the NEX-C3, Picture Effects enables easy “in camera” production of sophisticated artistic effects without the need for a PC or post-processing. The camera features 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.
The NEX-7 camera includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications, both of which are firsts for Sony’s E-mount line of cameras. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting.
Pricing and Availability
The α NEX-7 ultra-compact interchangeable lens digital camera will be available this November in a kit with an exclusive black 18-55mm zoom lens for about CAD $1400, or as a body-only for about CAD $1200.
The new camera and all compatible lenses and accessories will be sold at Sony retail stores (store.sony.ca) as well as other authorized retailers throughout the Sony dealer network.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support a network of more than 500 authorized dealers and 52 Sony retail locations across Canada.
Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.
