Samsung Electronics has earned several prestigious honors at the Cannes Lions International festival of creativity 2015 for several creative projects, including:
- Look at Me: A campaign for an app that helps children with autism to improve their ability to make eye contact.
This video presents [Look At Me] Introducing the Interactive Camera App for Children with Autism (short ver.).
- Backup Memory: A smartphone app that functions as a memory stimulator for those exhibiting early signs of Alzheimer’s. The app helps patients become aware of their immediate surroundings by identifying nearby family members and friends, and also reminds patients about their relationship with each person and memories they’ve shared in the past through photographs and videos. Furthermore, the app provides the patient with a notification in real time when a related person gets close to the patient as shown in the video below.
The following video presents BACKUP MEMORY SAMSUNG:
How relatives use a mobile app to connect
Alzheimer sufferers to their memories
Backup Memory is available in two languages – English and French – and can be downloaded through Google Play.
However, this isn’t the last of Backup Memory. Azer and his colleagues are working on upgrading the app, adding additional features and brushing up the user interface. One of those features is expected to rely on a smartphone’s GPS signal to provide family members with the real-time location of their loved ones.
“Backup Memory is not exactly a technological breakthrough, but it is definitely a good use of existing technology,” said Azer. “We are satisfied with the progress so far, but we’d like to do more. There is so much good you can do with technology, and I’d like to think that we’re just getting started.”
NEWS RELEASE
Cannes Lions 2015: Cannes Falls in Love with Samsung Electronics
June 26, 2015
Samsung Electronics has earned several prestigious honors at the Cannes Lions International festival of creativity 2015 which takes place from June 21 to 27. Cannes Lions is one of the world’s biggest annual awards show and festival for professionals in the creative communications industry. Last year, Samsung garnered 16 awards at this award.
For this year, among the most honored has been Safety Truck, a project to improve road safety in Argentina. It nabbed six awards so far, including Gold awards for Spatial Technology in the Cyber category, Use of Ambient in a Promotional Campaign: Large Scale in the Promo & Activation category and Ambient – Transit in the Outdoor category. It allows drivers to have a better view when deciding whether it is safe to overtake by installing large displays on the back of semi-trailer trucks which show drivers what’s happening up ahead.
Look at Me, a campaign for an app that helps children with autism to improve their ability to make eye contact has taken home five awards thus far, including Gold for the best Web Campaign in the Cyber category.
Check out the videos for Safety Truck and Look at Me.
In addition, Back Up Memory, an app for Alzheimer sufferers, took gold, silver and bronze awards; Hearing Hands, a campaign for a video call center in Turkey that helps the hearing impaired won three bronze awards; and Samsung SlideLiner, a campaign for Samsung Smart TV which saw a moving sofa installed along the sideline of an Australian rugby match, took two bronze awards.
Smart Playboard, Center Stage, Samsung Holiday Dreams and Is This the Next are also on the winners’ list.
Please stay tuned to our official blog for upcoming awards announcements at Cannes Lions 2015.
Hearing Hands:
This video presents The Most Emotional Surprise of the Year.
The following video presents Samsung Safety Truck (English Version):
An idea that instead of changing people’s lives, saves them.
What do you think about it?
