Sony is planning a big reveal of a new Alpha dubbed “The one never seen” (A1?) next week. Mark the date on your calendar because this could be big: Tuesday, January 26 at 10:00 am EST. We understand that marketing people love teasers, but if there is a lesson to be learned from a recent marketing fiasco from its closest competitor, it would be quite disappointing if this alpha were anything but their newest flagship full-frame mirrorless camera.