Sony Announces 2010 Cyber-shot models

Sony Cyber-shot DSC-W370

SONY INTRODUCES FIRST CCD CYBER-SHOT DIGITAL STILL CAMERAS WITH SWEEP PANORAMA TECHNOLOGY

New CCD Models Offer Value, Slim Design, and Wide-Angle Lenses for High-Quality Images and Videos

LAS VEGAS (CES Booth #14200), Jan. 6, 2010 — By developing the most innovative, stylish and high-quality digital still cameras, Sony has created a new standard of mobility with technologies that answer consumers’ on-the-go needs.

Sony today announced two new 14 MP Cyber-shot® cameras (models DSC-W370 and DSC-W350) with a CCD image sensor that provides the innovative Sweep Panorama™ feature in a slim, compact body, making it easy to get the best shot.

Sony also announced three cameras (models DSC-W330, DSC-W310 and DSC-S2100) that offer a new thin, stylish design with advanced features such as longer zoom and wide-angle lenses, which provide versatility when shooting.

“We’re expanding Sweep Panorama, which has been such a well received feature, to our more affordable models,” said Mio Ozawa, marketing manager with the digital imaging business at Sony Canada. “Allowing users to capture the impact of a full panoramic scene with an easy to use, practical camera provides a great value to our customers.”

Innovative Sweep Panorama™ Technology
Sweep Panorama mode, first introduced in Sony’s breakthrough Cyber-shot DSC-HX1, DSC-TX1, and DSC-WX1 CMOS models, now also utilizes a CCD sensor to capture dramatic panoramic scenes. The W370 and W350 cameras shoot continuously and capture wide landscapes or tall buildings in one easy “press and sweep” motion. The BIONZ imaging processor automatically stitches the pictures together to create one stunning panoramic photo.

The W370 and W350 Cyber-shot models can take up to 243 and 268-degree panorama shots, respectively, in one easy press-and-sweep motion with an image size of 7152 x 1080 (horizontal wide panorama mode).

Compact Design and Rich Technologies
The W370 and W350 cameras are designed for customers who seek Sweep Panorama at an affordable price. For those seeking a long zoom and a compact body, the 14 MP DSC-W370 camera has a 7x long zoom lens for capturing far-away subjects, a 3-inch LCD screen (measured diagonally) for scrolling through images, Optical SteadyShot image stabilization, 720p movie recording capability and HDMI output for easily viewing movies on compatible televisions.

For those looking for the ultimate portability, the W350 is the smallest camera in height and depth in the Sony 2010 line. It has a 2.7-inch LCD screen (measured diagonally) for viewing and sharing photos, a Carl Zeiss® wide angle 26mm equivalent lens for excellent close-up shots and a 4x optical telescopic zoom. With 720p movie recording capability and Sony’s Optical SteadyShot™ image stabilization on the W350 camera, it helps overcome camera shake when taking photos and videos on the move.

With HD video capability, these cameras record HD movies in 720p high definition MP4 format for stunning large-screen home movie playback. You can record up to 29 minutes (or up to 2GB file size) in the 720p format.

If sharing with friends and family is your first priority, the 14MP W330 camera has a large 3-inch LCD screen (measured diagonally) that makes viewing images easy. Additionally, it has a 4x Carl Zeiss lens with a wide angle 26mm equivalent lens.

Sony Cyber-shot DSC-W370 Back View

Designed with size and affordability in mind, the 12MP CCD W310 model has a 2.7-inch LCD screen (measured diagonally) and 4x zoom with wide angle 28mm equivalent lens. For ultimate convenience and simple, straightforward image capture, the 12 MP S2100 model covers your basic camera needs with a 3x zoom, 3-inch LCD screen (measured diagonally), and it is powered by AA batteries.

Auto Intelligence and Easy to Operate
All five cameras include core Sony technologies: Intelligent Auto (iAuto) mode and Easy mode, which recognizes scenes, lighting conditions and faces, and adjusts settings resulting in clearer images, faces with more natural skin tone and less blur. They also have Smile Shutter™ technology, which automatically captures a smile.

To give customers greater choice and enhance their overall experience, the cameras feature a memory card slot compatible with both Memory Stick™ (Pro Duo™) and SD/SDHC formats. Sony is also expanding its industry leading line of consumer media with the addition of SD/SDHC and microSD/SDHC memory cards.

These models include Picture Motion Browser (“PMB”) software for viewing, editing, organizing and uploading images to many major video and photo sharing Web sites such sites as YouTube™ and Picasa™ Web Albums.

Pricing and Availability
The cameras and a range of accessories will be available online at Sonystyle.ca, at Sony Style® retail stores, and at authorized dealers nationwide. Presales begin in January.

The W370 camera will be available in silver, green, and red this March for about $280.
The W350 camera will be available in silver, graphite black, pink, blue, and gold this January for about $250.
The W330 camera will be available in silver, graphite black, red and blue this February for about $200.
The W310 camera will be available in silver, graphite black and pink this February for about $160.
The S2100 camera will be available in silver and orange this February for about $140.

Suggested Accessories
A wide range of Sony genuine accessories are compatible with Sony’s W-Series cameras, including the NPBN1 spare battery for the W310/W330/W350 and the NPFG1 for the W370, LCS-CSVA series leather cases (available in black, red, blue, pink, brown, white), and the GPS-CS3KA Geotagging Image Tracker which allows you to view photos on a map that shows where the photos were taken.