Photoxels

Sony Headless Chicken Ad

Sony Game Over Ad

After France’s humiliating performance at the World Cup in South Africa, a whole nation, including its businesses, is disgusted at the team, players, coach and executives. Sony France thought it would show how the country felt: by buying a full-page newspaper ad for Playstation showing a cock with its head blown off above the words “Game Over.”

I’m not sure, but if memories serve me right [and it doesn’t always these days], no business has ever scolded its sports team, much less a nation [the rooster is the de facto national animal symbol for France], like this.

 

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