After France’s humiliating performance at the World Cup in South Africa, a whole nation, including its businesses, is disgusted at the team, players, coach and executives. Sony France thought it would show how the country felt: by buying a full-page newspaper ad for Playstation showing a cock with its head blown off above the words “Game Over.”
I’m not sure, but if memories serve me right [and it doesn’t always these days], no business has ever scolded its sports team, much less a nation [the rooster is the de facto national animal symbol for France], like this.