In an interview with Yojiro Asai, product manager in the digital imaging business unit at Sony UK, the British Journal of Photography has revealed that Sony is not yet ready to enter the professional market, citing the need for a large investment from Sony ‘in order to support the professional photographers. You need a sophisticated repair system, for example.’
Instead, Sony’s strategy is to continue to grow the mainstream range of the market and target amateur photographers.
Read the interview at: BJP.