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From zero to infinity. That is how Sony is marketing its new RX0, an ultra-compact shockproof and waterproof camera in its popular RX series that it will be showcasing at the IFA 2017 to be held in Berlin, Germany from September 1 – 6 at the Berlin Exhibition Grounds.
Measuring only 59 x 40.5 x 29.8 mm (2 3/8 × 1 5/8 × 1 3/16 in.) and weighing about 110g (3.9oz.) with battery and microSD Memory Card included, this miniature camera boasts a 15.3-MP 1.0-type Exmor RS™ CMOS sensor, a ZEISS Tessar T* 24mm F4 lens, a 3.8cm(1.5type) 230,400 dots LCD, 25 points contrast-detection AF, ISO 200-25600, 16fps continuous shooting, 960fps/1000fps super slow motion, Picture Profile and S-Log2 gamma, and clean HDMI output for 4K movies in an extra super duralumin body.
The RX0 is waterproof down to 10m/33ft, shock resistant to drops to the ground from heights up to 2.0m/6.5ft and crushproof under weight of up to 200kgf/440lbf/2000N.
Using its built-in Wi-Fi and the free PlayMemories Mobile app, up to five RX0 cameras can be remotely controlled from a smartphone or tablet. Bluetooth allows remote power on/off operation. In January 2018, Sony plans to release a firmware update to allow more than 5 RX0 cameras to be connected and controlled using a wired access point (currently simply known as “Camera Control Box”).
The RX0 will be priced at US $699.99.
The following video presents Sony | Cyber-shot | RX0 – Product feature:
“RX0 is a new model in the RX series that allows all with creative imagination to shoot with more freedom at every opportunity.“
PRESS RELEASE
August 31, 2017
Sony Unveils New Innovations at IFA 2017 Including Latest Digital Imaging, Audio and Mobile Products
Tokyo, Japan – At the IFA consumer electronics show in Berlin, Germany, scheduled to begin from Friday, September 1, Sony Corporation is set to showcase an array of its latest products.
At the Sony press conference held on Thursday, August 31 (local time) in advance of IFA’s official opening, Shigeru Kumekawa, President of Sony Europe introduced the company’s newest digital imaging and audio products. “By continuing to deliver revolutionary products that resonate at a deep emotional level, Sony stands at the “last one inch” between our customers and the experiences they seek. We are achieving steady profit growth in our electronics business here in Europe by focusing on the high value-added market, and are well positioned for the remainder of 2017 and beyond,” Kumekawa said. Hideyuki Furumi, EVP, Global Sales & Marketing, Sony Mobile Communications Inc. then took the stage to introduce the latest products from the Xperia™ X smartphone series.
A video of the press conference can be streamed at the following URL:
IFA 2017
Main Products Being Showcased
Digital Imaging
The RX0 is a new digital camera that continues to feature the high-quality imaging capabilities that Sony has achieved over years with the RX series, while also boasting a robust*1, *2, *3 and waterproof*3, *4 design — all in an ultra-compact body. This enables users to capture high-quality photos and videos in any shooting conditions including the rain, underwater, in sandy or dusty environments or in a scene where impact force is applied to a camera body. It also has the super slow motion recording capability*5 to capture and replay fleeting moments of action in an impressive way. The RX0 opens up entirely new imaging possibilities, and inspires an unprecedented scope of expression from all who take it in hand.
In addition to using it as a single camera, multiple units can be combined to allow for multi-perspective shooting. Multiple-unit solutions, that stimulate creators’ imaginations, can be realized using wireless connectivity*6 for a high degree of freedom, or wired connectivity*7 for even greater reliability.
The RX0 features 1.0-type stacked 15.3 MP (approximate effective megapixels) Exmor RS™ CMOS image sensor, and a ZEISS® Tessar T* 24mm F4 fixed wide-angle lens, enabling high resolution images to be captured. It is waterproof in depths of up to 10 meters*3, *4, shockproof for heights up to 2.0 meters*1, *3, and can withstand a 200kgf/2000N load*2, *3.
Sony is also showcasing its other latest digital imaging products at the venue, including the α9, α6500, RX10 III, RX100 V, the G Master™ brand FE 100mm F2.8 STF GM OSS mid-telephoto prime lens and FE 70-200mm F2.8 GM OSS telephoto zoom lens, each of which were honored at Europe’s renowned EISA Awards 2017-2018.
*1: Capable of withstanding a fall of 2.0 meters from MIL-STD-810G C1 Method 516.7-Shock compliant 5 cm plywood (based on Sony tests).
*2: Capable of withstanding a load of 200kgf /2000N (based on Sony tests).
*3: It is not guaranteed that the product will not experience breakage or damage or remain waterproof in all situations.
*4: Compliant with JIS/IEC protection levels (based on Sony tests). Shooting in depths of up to 10 meters is possible for up to 60 minutes (JIS: Japan Industrial Standards; IEC: International Electrotechnical Commission).
*5: Up to 1000fps super slow motion can be recorded. Image quality approaches Full HD quality at 250fps in Quality Priority mode. Sound cannot be recorded when shooting slow motion and setting conditions of focus, zoom, exposure, focus area, frame rate and other settings are fixed when start shooting. Micro SDHC/micro SDXC memory card of Class 10 or higher is required.
*6: Maximum of five units can be connected together with “PlayMemories Mobile” application.
Further units can be connected and controlled when an access point is used. Firmware update is necessary to connect multiple units, which is scheduled in January, 2018. Depending on the specifications of an access point, smartphone or tablet to be used as well as the radio wave environment of the installation location, the number of devices that can be connected will vary.
*7: Optional ” Camera Control Box” for wired connectivity (Shipment timing is scheduled in January, 2018) is currently under development.
The name is subject to change.
Click to read the rest of the press release
Related Links:
The following video presents Sony | Cyber-shot | RX0 – Behind the scenes of “Ørbit in blue”:
“The behind-the-scenes clip of how ØRBIT IN BLUE was shot with the new RX0. More than fourty RX0 cameras captured the “orbit” of performing expressions in never-before-seen ways.“
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