- Now, the Consumer Electronics Association (CEA) recognizes and defines “Mirrorless” as follows:
Mirrorless (short for Mirrorless Interchangeable Lens Cameras) is a subset of ILC cameras that does not include a mirror mechanism.
Sony recently announced record growth in sales of mirrorless cameras, a rapidly expanding segment of the interchangeable lens camera (ILC) business
The following video presents Sony Alpha – Mirrorless 60″ Commercial:
The mirrorless range of cameras by Sony are a huge step forward in photography, resulting in smaller, lighter and faster cameras within the Alpha range. Our new commercial announces this removal of the mirror in spectacular fashion, ushering in a new era in photography. Shot in the Namibian desert over 3 days, and exploding several mirrors, the commercial was captured entirely in-camera to produce these spectacular visuals.
MOVE TO MIRRORLESS
The following video presents Sony Alpha – Mirrorless Technology Explained:
What makes mirrorless technology by Sony such a step forward in photography? Pick up one of the models in the mirrorless Alpha range and you’ll start to see straight away: smaller, lighter, faster and the list goes on.
PRESS RELEASE
The Mirrorless Movement: Sony Boasts Record Growth in Expanding Mirrorless Digital Camera Market
by Communications 06/03/2015
SAN DIEGO, Jun. 3, 2015 – Sony Electronics – an overall leader in digital imaging and the world’s largest image sensor manufacturer – is experiencing record growth in sales of mirrorless cameras, a rapidly expanding segment of the interchangeable lens camera (ILC) business.
According to The NPD Group, overall mirrorless camera revenue has grown 16.5% over the past 12 months, with DSLR sales declining approximately 15% over the same period. During this time, Sony has experienced a robust 66% boost in their company’s mirrorless camera sales, strengthening their dominant position as the #1 overall mirrorless brand, a position they have held for 4 consecutive years. 1
“Growth in the mirrorless segment shows this new technology and form factor are resonating with consumers,” said Ben Arnold, executive director, The NPD group. “Going forward, mirrorless will continue to command a greater share of the interchangeable lens camera category.”
On top of the sales momentum, InfoTrends’ customer surveys demonstrate how strong innovation in the mirrorless space is continuing to attract a younger and more photo active ILC customer. The latest data shows that over 61% of first time ILC buyers are under the age of 35, up from 54% approximately two years ago. Key motivating factors for their photography include travel and family.
“First time buyers in today’s ILC market will play an integral part in future growth of the segment, especially considering the increasingly younger customers that are buying into new systems,” said Ed Lee, group director of the Consumer and Professional Imaging group at InfoTrends.
This news comes on the heels of the Consumer Electronics Association (CEA) decision to recognize “Mirrorless” as the official term for interchangeable lens cameras that do not include a mirror mechanism.
“This information shines a spotlight on where the mirrorless market has been, where it is today, and the bright future it presents,” said Neal Manowitz, director of the still image business at Sony Electronics. “Our business continues to thrive based on strong innovation and the unique value propositions we are delivering with products like the α7 series and the α6000. Their impressive imaging credentials allow photo enthusiasts, hobbyist and professionals to capture content in ways they never before thought possible.”
Please follow #SonyAlpha on twitter for the latest α camera news.
1Monthly NPD data, Amount, 12 months ending April 2015
The following video presents Sony Alpha – Mirrorless: – Behind The Scenes Part 1:
Take a look behind the scenes of our new mirrorless commercial, shot on location in the Namibian desert. An immense amount of planning went into discovering the best way to show the removal of the mirror, both in how it was destroyed and where.
The following video presents Sony Alpha – Mirrorless: Behind The Scenes Part 2:
Take a look behind the scenes of our new mirrorless commercial, shot on location in the Namibian desert. Shot over 3 days we exploded several mirrors with super high-speed cameras to capture the destruction in mesmerising detail.
