Sony Will Showcase End-to-end Workflows & Its Latest Developments Around Image Technology and IP: 11 – 15 September at IBC 2015 in Amsterdam

This video presents IP Live Production:

Vic Chao describes the integration of IP in a live production switching environment .

Sony is also set to show how 2015 will be a landmark year for Sony and IP.

Sony is returning to IBC (International Broadcasting Convention) this September to showcase its latest developments around its core capabilities: image technology, IP at the core as well as demonstrating its commitment to delivering end-to-end workflows.

Sony will be exhibiting from 11 to 15 September in the Elicium Hall at the Amsterdam RAI Exhibition and Congress Centre in Amsterdam.
Sony will be exhibiting at Stand C101.
The Sony press conference is scheduled for 9am CET on Friday, September 11, and will be streamed live.

IP (Internet Protocol) enables multiple video, audio, reference signals and control data to be transmitted between devices using a single network cable. This simplifies live production systems, reducing installation costs and dramatically improves in the efficiency of video transmission.

Sony has made significant advances in IP over the last year, including the first 4K over IP broadcast in Europe from IBC (International Broadcasting Convention) as well as spearheading the growing IP Live Alliance.
- Sony’s Networked Media Interface packetizes and transmits HD and 4K video, audio, and metadata in real time over standard network infrastructures. Sony is also developing low latency video codec (LLVC) technology to support the video compression required for 4K 60p transmission over 10 Gbps Ethernet.
- This technology also enhances Sony’s IP Live Production system, making live studio and sports broadcasts more efficient and less expensive. At IBC 2014, Sony announced an alliance of leading companies, including Evertz, for their support for Sony Network Media Interface to allow customers to use an IP infrastructure in their facilities, and support broadcasters through the transition from legacy SDI environments to IP-based infrastructures.

Sony’s IP Live Production Solutions in the UK
Sony is working with standards bodies including SMPTE, VSF, and JT-NM (Joint Task Force on Networked Media) to create a unified standard for IP Live. The IP Live codec is in the process of becoming an open industry standard through SMPTE.

Sony, in collaboration with some of the world’s leading broadcast industry organisations, has created the Networked Media Interface. This AV over IP interface delivers low latency and noise-free switching of HD and 4K video, audio and metadata, as part of IP-based networking. It forms the backbone of IP Live Production Solutions.

http://www.sony.co.uk/pro/article/broadcast-products-ip-live

PRESS RELEASE

Sony enhances solutions-based approach at IBC 2015 to accompany partners through the networked media landscape

Basingstoke – July 10th, 2015: Sony is returning to IBC this September to reinforce and build upon its industry-leading position as a technology innovator, solutions provider, and trusted business partner. Sony will showcase its latest developments around its core capabilities: image technology, IP at the core as well as demonstrating its commitment to delivering end-to-end workflows. By expanding upon its ‘Beyond Definition’ theme, Sony will show how its latest innovations help customers optimise the creative, operational and economic value of their work. Sony will be exhibiting from 11th to 15th September in the Elicium Hall at the RAI in Amsterdam.

Sony’s full AV ecosystem extends from acquisition to archive. Visitors to the Sony stand will see how Sony’s long term dedication to the AV industry is rooted in pushing the boundaries of image quality. Visitors to the Sony stand will experience the stunning quality of 4K, HDR and HFR, and explore how Sony positions itself here as a technology innovator. Sony has ambitious plans across a range of applications, systems and services for 4K and beyond, working alongside customers and partners to deliver enhanced visual experiences.

IP in the core will also be a major focus for Sony at IBC 2015, with for instance over 30 industry-leading companies now working with Sony to develop the next generation of standards based on Networked Media Interface. IP solutions enable information to be transmitted with true creative flexibility, improving efficiency and reliability across entire workflows. Sony works with its customers to create streamlined live workflows, allowing them to get content out quickly and efficiently. At IBC, Sony will showcase how IP-based technologies are opening up new possibilities for broadcasters, and how IP helps customers create, secure and distribute their content over a range of platforms.

The third capability Sony will highlight at IBC2015 is centered around developing solutions that constantly improve media workflows in small or large organisations – either through improved functionality of the production systems or their ease of use.. This commitment to the entire workflow spectrum is evidenced by Sony’s recent acquisition of Memnon Archiving Services SA, in a partnership that will deliver state-of-the-art solutions for media companies faced with growing media asset management and archiving challenges.

Michael Harrit, Marketing Director, Sony Europe, said, “We always look forward to IBC, and this year we have some amazing things to share with our partners and customers to help them explore the exciting new opportunities in the world of professional AV. Sony’s reputation as a technology innovator, solutions provider and business partner shows that our offering goes beyond the dated vendor/customer practice. We’re concentrating on building relationships that empower our partners to push the boundaries across the entire production cycle. IBC is a great chance for us to meet and get their feedback on the latest innovations and solutions. Together, we’re committed to expand and deliver solutions that shape the future of the broadcast industry.”

Sony will be exhibiting at Stand C101 in the Elicium Hall, RAI Amsterdam. The Sony press conference is scheduled for 9am CET on Friday, September 11th, and will be streamed live.

The following video presents IP Networking for Studio and Outside Broadcasting Production Applications: