The following video presents Sony Digital Cinema 4K: The public’s reaction to the FIFA World Cup Final live in 4K:
See what our guests had to say as they were blown away by the quality of our live 4K screening of the 2014 FIFA World Cup Final at VUE Westfield.Read more at: http://bit.ly/1tm5Hsi .
Sony broadcast landmarks included the 2014 FIFA World Cup Final, which was also streamed live to digital cinema screens for the first time ever in Ultra High Definition.
At the National Association of Broadcasters (NAB) in Las Vegas, April 13 – 16, Sony will showcase its latest developments around 4K technology and IP Live Production.
“From lens to living room, Sony provides a full AV ecosystem.“
- The company aims to provide fully integrated end-to-end workflow solutions, including cloud services (Ci), sports production services (HawkEye), IP solutions and Optical Disc Archive systems.
The media market landscape is going through a new phase of post-digital transformation, and at NAB Sony will showcase its comprehensive solutions for the next generation of media companies.
Sony is also set to show how 2015 will be a landmark year for Sony and IP.
IP (Internet Protocol) enables multiple video, audio, reference signals and control data to be transmitted between devices using a single network cable. This simplifies live production systems, reducing installation costs and dramatically improves in the efficiency of video transmission.
- Sony has made significant advances in IP over the last year, including the first 4K over IP broadcast in Europe from IBC (International Broadcasting Convention) as well as spearheading the growing IP Live Alliance.
- Sony’s Networked Media Interface packetizes and transmits HD and 4K video, audio, and metadata in real time over standard network infrastructures. Sony is also developing low latency video codec (LLVC) technology to support the video compression required for 4K 60p transmission over 10 Gbps Ethernet.
- This technology also enhances Sony’s IP Live Production system, making live studio and sports broadcasts more efficient and less expensive. At IBC 2014, Sony announced an alliance of leading companies, including Evertz, for their support for Sony Network Media Interface to allow customers to use an IP infrastructure in their facilities, and support broadcasters through the transition from legacy SDI environments to IP-based infrastructures.
NXL-IP55 live production unit
Sony NXL-IP55: IP Live Production Unit
- The NXL-IP55 live production unit enables multiple video data streams to be transmitted over an IP Local Area Network (LAN).
- The unit enables multi-camera shoots with up to 4 video streams (3 downstream and one upstream, or two downstream/two upstream).
- The system maintains broadcast quality full HD video over the IP network.
Today’s studio cameras use one HD-SDI cable to carry a single uncompressed baseband signal that may require up to 3 Gb/s. Since UHD provides substantial improvements compared to HD, the increased bandwidth for UHD/4K would normally require four HD-SDI cables, and replicating this massive cabling increase throughout the network infrastructure presents nearly impossible logistical challenges. To resolve this challenge, Imagine Communications supports Sony’s Networked Media Interface, a new AV over IP interface for IP-based networking that provides low latency transport of UHD/4K video, audio, reference, metadata and control data.
http://www.imaginecommunications.com/resources/press-release/industry-transition-uhd4k-collaboration-with-sony February 3, 2015
Sony’s ‘Beyond Definition’ vision (Left to right): SDI environments; IP-based infrastructures. Image extracted from video below.
The following video presents Sony NAB Live: Today’s Real Benefits of IP Production:
- Watch this video replay of the live session that took place at the NAB 2014.
PRESS RELEASE
Sony set to drive changing media landscape and unveil new 4K, IP and workflow solutions at NAB 2015
Basingstoke – March 25, 2015: Sony is returning to NAB this April to showcase its latest developments around 4K technology and IP Live Production, as well as demonstrating its commitment to delivering end-to-end solutions that provide true value from acquisition to archive. Sony will expand upon its ‘Beyond Definition’ vision and show what exciting opportunities the future holds for the AV industry through Sony’s innovative new products and solutions.
From 13th to 16th April in Las Vegas, visitors to the Sony stand will witness the stunning immersive quality of 4K and explore Sony’s ambitious plans across a range of applications, systems and services for 4K and beyond. With 4K, enhanced visual experiences are available to a wider audience than ever before. Sony has already demonstrated its commitment to the standard through a number of broadcast landmarks, including the 2014 FIFA World Cup Final, which was also streamed live to digital cinema screens for the first time ever in Ultra High Definition. The appetite for 4K among content creators and consumers is growing rapidly, and at NAB Sony will showcase how it will not only satisfy but also inspire this increasing global demand in 2015 and beyond.
From lens to living room, Sony provides a full AV ecosystem. This journey will be illustrated at NAB to show how Sony’s dedication to broadcast and production goes beyond picture quality to provide fully integrated end-to-end workflow solutions, including cloud services (Ci), sports production services (HawkEye), IP solutions and Optical Disc Archive systems. Over the course of 2015, as Sony continues to integrate the best IT technologies into its solutions, these will evolve to provide customers with creative, efficient solutions across a range of categories and budget levels. The media market landscape is going through a new phase of post-digital transformation, and at NAB Sony will showcase its comprehensive solutions for the next generation of media companies.
Sony is also set to show how 2015 will be a landmark year for Sony and IP. IP enables multiple video, audio, reference signals and control data to be transmitted between devices using a single network cable. This simplifies live production systems, reducing installation costs and dramatically improves in the efficiency of video transmission. Sony has made significant advances in IP over the last year, including the first 4K over IP broadcast in Europe from IBC as well as spearheading the growing IP Live Alliance.
Olivier Bovis, Head of AV Media, Sony Europe, said, “NAB is always an important event for us, and this year we have some amazing things to share. Momentum is building around 4K and IP, and Sony is leading to get the most out of these ground-breaking technologies, as visitors will see for themselves. We’re really looking forward to meeting our customers, showing them what we are preparing and have to offer, and hearing their feedback. With the help of our partners, we’re determined to expand and deliver solutions that open up new and exciting opportunities across the media landscape in 2015.”
Sony will be exhibiting at Stand C11001 in the Central Hall, Las Vegas Convention Center. The Sony press conference is scheduled for 2pm PST on 12th April in the Ballroom of the Mirage Hotel. For more information from Sony at NAB, visit pro.sony.eu/nab.