Sports Illustrated showed off today at Google I/O a prototype of their online edition, which they dubbed as “Developed in HTML5”. We give it a Fail.
Developed in HTML5 using:
CSS Animation
Embedded Fonts
Drag & Drop
HTML5 Video
Geolocation
Web Workers
App Cache
Web DB
Feeds
Google Maps API
Google Buzz API
Rails
Lazy Loading Pages
(And no Flash)
Sorry, didn’t see anything that jumped out of the page. Basically they’ve put their magazine on the Web, and Flash or no Flash, it’s what we would expect an interactive online magazine to look like.
Great pictures, but still making the BIG MISTAKE NUMERO UNO: lots to read. Too much to read. It’s a new world where people communicate in 140 characters or less. Bite size information. The age of page long articles is passé. Yes, if I want to read more, give me a link, but not as the default presentation.
Back to the drawing board.