photoxelsThe following video presents Sainsbury’s OFFICIAL Christmas advert 2016 -The Greatest Gift:
Presenting the new Sainsbury’s Christmas Advert – a joyous Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realises that the greatest gift he can give people this Christmas is his time.
As the first snow falls, we find our hero Dave caught up in the Christmas whirlwind – all he wants to do is to get home to spend time with his family, but all sorts of Christmas duties and calamities are getting in his way. That is until he sees a gingerbread man on his daughter’s bedside table that they’ve made to look like him. That gives him a genius brainwave…
Gather your family around to enjoy this very special Christmas story. #ChristmasIsForSharing
This year, we’ve worked in partnership with Great Ormond Street Hospital to help families be together. Over 50% of children treated at Great Ormond Street Hospital are from outside of London, so we’re raising money to fund accommodation that means patients’ families can stay close by in difficult times.
Get a Gingerbread Dave (50p from every one sold goes to the Great Ormond Street Charity): http://www.sainsburys.co.uk/shop/gb/g…You can make your own animated film this Christmas with the free ‘Sainsbury’s Story Studio app’. Find out more: https://youtu.be/q6FV60RWe64
Buy ‘The Greatest Gift’ film kit (£2 from every kit goes to the Great Ormond Street Charity): http://www.sainsburys.co.uk/shop/gb/g…
To find out more: https://livewellforless.sainsburys.co…
Stratasys today announced that its full-color, multi- material J750 3D Printer, played a key role in UK supermarket giant, Sainsbury’s, 2016 Christmas TV advert.
As shown in the photo above, the 3D printed faces for each character expression had finished full-color capabilities, ready to be assembled with hairpieces and accessories (Photo: Business Wire).
The following video presents Stratasys J750 3D Printer Introduces One-Stop Realism with Full Colors and Multiple Materials:
“Stratasys invents 3D printing, again, with the new Stratasys J750 3D Printer.
It combines full, photo-realistic color with multiple materials to create realistic prototypes with the true look and feel of your intended product. The new PolyJet Studio makes it super easy to use and a large six material capacity ensures maximum up-time and efficiency.
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NEWS RELEASE
Dec. 6, 2016 14:00 UTC
Sainsbury’s Christmas TV Advert Airs on Time and in Full-Color Stopframe Animation Thanks to Stratasys J750 3D Printing Technology
“Without the use of 3D printing, and the capabilities of the Stratasys J750 full-color-multi-material 3D Printer, we simply could not have completed the build in time,” said Richard Pickersgill, Mackinnon & Saunders
Over 1400 faces for all characters in the stopframe animation were 3D printed in full color on the Stratasys 3D Printer
Video: The Sainsbury’s 2016 Christmas TV advert is produced entirely in stopframe animation, with the characters’ faces 3D printed on a Stratasys J750 3D Printer by 3D Print Bureau and Tri-Tech 3D
MINNEAPOLIS & REHOVOT, Israel–(BUSINESS WIRE)– Stratasys Ltd. (Nasdaq:SSYS), the 3D printing and additive manufacturing solutions company, today announced that its full-color, multi- material J750 3D Printer, played a key role in UK supermarket giant, Sainsbury’s, 2016 Christmas TV advert.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161206005820/en/
Shot entirely in stopframe animation, the TV advert, a joyous musical entitled ‘The Greatest Gift,’ features a number of different characters, the faces of which were all produced on the Stratasys J750 3D Printer by 3D Print Bureau and Tri-Tech 3D.
According to Richard Pickersgill, workshop supervisor at puppet makers, Mackinnon & Saunders, the Stratasys J750 secured its part in the production for several key reasons that made it a winning choice above the alternative method of traditional figure molding.
“A total of over 1400 3D printed faces were required for this production, including 800 separate models depicting different expressions for the main character alone,” he explains.
“We therefore needed a solution that guaranteed precise repeatability with extremely accurate full color detail, while also delivering cost and time savings. As it turns out, without the use of 3D printing and the capabilities of the Stratasys J750 3D Printer, we simply could not have completed the build in time.”
Directed by Sam Fell and sung by James Corden, the three-and-a-half-minute mini-film centers around family dad, Dave, who discovers a way to spend more time with his family at Christmas.
According to Pickersgill, the elaborate production needed a technology capable of delivering fine detail and high quality color, but within a strict timeframe.
“The attributes of the Stratasys J750 3D Printer offered us the best all-round solution; we found that other technologies just didn’t offer everything we wanted,” he explains.
What they wanted was a clear but demanding set of criteria to create the characters’ faces to the desired standard. “We needed to be able to print quickly in full color and ensure consistency while also retaining all of the detail of the digital sculpts,” adds Pickersgill. “The 3D printing materials used also needed to be robust enough for handling and provide minimal shrinkage.”
The large quantity of faces required for this project, also favored a technology that would limit the amount of post-processing work by eliminating the need to remove and clean-up the physical support structure and painting.
According to Gary Miller from 3D Print Bureau – the service bureau tasked with printing the numerous faces – the enormity of the project’s need for more than 1400 pieces, saw Stratasys reseller, Tri-Tech 3D, also enlisted to support the 3D printing effort.
“We were printing almost non-stop for several weeks, but managed to complete the project within deadline,” Miller explains. “The results look spectacular and underscore the unique capabilities of this particular 3D printing system.”
Currently being broadcast on UK TV, production of ‘The Greatest Gift’ required the close collaboration of several separate parties, including: animation studio, Passion Pictures; puppet makers Mackinnon & Saunders; technical CG modeler Glen Southern/Southerngfx; 3D printing service bureau, 3D Print Bureau; and Stratasys reseller, Tri-Tech 3D.
To see the full musical and festive advertisement and explore the potential of 3D printing in stopframe animation, see the video here.
For more than 25 years, Stratasys Ltd. (NASDAQ:SSYS) has been a defining force and dominant player in 3D printing and additive manufacturing – shaping the way things are made. Headquartered in Minneapolis, Minnesota and Rehovot, Israel, the company empowers customers across a broad range of vertical markets by enabling new paradigms for design and manufacturing. The company’s solutions provide customers with unmatched design freedom and manufacturing flexibility – reducing time-to-market and lowering development costs, while improving designs and communications. Stratasys subsidiaries include MakerBot and Solidscape, and the Stratasys ecosystem includes 3D printers for prototyping and production; a wide range of 3D printing materials; parts on-demand via Stratasys Direct Manufacturing; strategic consulting and professional services; and the Thingiverse and GrabCAD communities with over 2 million 3D printable files for free designs. With more than 2,700 employees and 1,200 granted or pending additive manufacturing patents, Stratasys has received more than 30 technology and leadership awards. Visit us online at: www.stratasys.com or http://blog.stratasys.com/, and follow us on LinkedIn.
Stratasys, Fortus, FDM, and GrabCAD are registered trademarks, and the Stratasys signet, 900mc, and GrabCAD Print are trademarks of Stratasys Ltd. and/or its subsidiaries or affiliates. ULTEM is a registered trademark of SABIC or its affiliates or subsidiaries. All other trademarks are the property of their respective owners.
Contact Information:
- USA 1-877-489-9449
- Europe/Middle East/Africa +49-7229-7772-0
- Asia Pacific +852 3944-8888
View source version on businesswire.com: http://www.businesswire.com/news/home/20161206005820/en/
Source: Stratasys Ltd.
The following video presents Sainsbury’s OFFICIAL Christmas advert 2016 – Behind The Scenes:
Our new Christmas advert tells the charming tale of a hard-working and devoted dad who comes up with an ingenious plan to make sure he can be with his family for Christmas. Beautifully animated for the screen by award winning director Sam Fell, the story is told via an original, joyful and humorous song ‘The Greatest Gift Is Me’, voiced by British actor James Corden and composed by Flight of the Conchords’ Bret McKenzie, a comedian, musician and producer who won the 2012 Oscar for best original song in The Muppets.
Take a look behind the scenes of our stop frame animation story Christmas Advert and see how Dave and everyone in the town of Bisby were brought to life.
This year, we’ve worked in partnership with Great Ormond Street Hospital to help families be together. Over 50% of children treated at Great Ormond Street Hospital are from outside of London, so we’re raising money to fund accommodation that means patients’ families can stay close by in difficult times.
Get a Gingerbread Dave (50p from every one sold goes to the Great Ormond Street Charity): http://www.sainsburys.co.uk/shop/gb/g…You can make your own animated film this Christmas with the free ‘Sainsbury’s Story Studio app’. Find out more: https://youtu.be/q6FV60RWe64
Buy ‘The Greatest Gift’ film kit (£2 from every kit goes to the Great Ormond Street Charity): http://www.sainsburys.co.uk/shop/gb/g…To find out more : https://livewellforless.sainsburys.co…
