Sony Cyber-shot HX99, the World’s Smallest Travel High Zoom Camera: ZEISS® Vario-Sonnar T* 24-720mm High Magnification Zoom, 4K Video, Very Fast AF, 10 fps Shooting, Eye AF, Pop Up EVF, RAW Format Shooting, Control Ring, Touch Focus/Touch Shutter, 180°Tiltable LCD for Easy Selfies, Easy Video Sharing by Using Proxy-file Transfer Via a Smartphone 2018-10-16
Sony FE 24mm F1.4 GM, a Full-Frame E-Mount Mirrorless Lens for Astrophotography and Landscape/Adventure Photography: Most Compact and Lightweight in Its Class, Fast and Quiet AF, Soft & Natural Bokeh, Easy De-click for Movies, Focus-Mode Switch, Dust-/ Moisture-Resistance 2018-09-25
Sony “Alpha Female” Creator-in-Residence Program Will Award Five Women Professional Photographers and Filmmakers a Six-month Grant to Advance Their Careers, for Residents of the U.S. or Canada: Sign In to Apply & Submit the Required Info Online Before 11:59:59 PM PT on 10/07/18 2018-09-15
Sony Launches #BeAlpha Marketing Campaign To Celebrate No. 1 Overall Position in U.S. Full-frame Cameras 2018-08-15
Sony Updates RX100 V (Model RX100M5A): New BIONZ X Image Processing Engine, Increased Buffer Size to 233 JPEG Images, Improved High Frame Rate, Focus Area Registration, Enhanced Peaking Function, Proxy Recording, New White Balance and AF Area Modes, New Light Metering Modes; Loses In-camera ‘PlayMemories Camera Apps’ 2018-07-14
Sony FE 400mm F2.8 GM OSS Super-Telephoto Prime Lens for Professional Sports, Wildlife & Nature Photographers: World’s Lightest Lens in its Class for Monopod or Handheld Shooting; Fast, Precise, Quiet Autofocus; Outstanding Contrast & Resolution; Natural Bokeh; Built-In Optical Stabilization with Mode 3 for Easier Tracking of Moving Subject; Dust & Moisture Resistance 2018-06-28
Sony α9: Firmware Update Version 3.00 (6/27/2018) Provides New Functions & Improvements; Advisory Regarding the Multi Interface Shoe – Repair at No Cost Through March 31, 2020 2018-06-28
