European Imaging and Sound Association (EISA) is the association of 50 special interest magazines from 20 European countries, which is the world’s most prestigious multimedia magazines association.
- In June each year, the editors-in-chief from all EISA member magazines meet to decide which of the products analyzed in their publications during the past year deserve the coveted EISA Award.
- The six categories under consideration are: Audio, Video, Home Theater, Photography, In-Car Electronics, Electronics and Mobile Devices.
Tamron announced that the world’s first (1) F2.8 ultra-wide-angle zoom to offer image stabilization, Tamron SP 15-30mm F/2.8 Di VC USD (Model A012), won the EISA Award “European DSLR Zoom Lens 2015-2016.”
Tamron SP 15-30mm F/2.8 Di VC USD (Model A012): Image Courtesy of Tamron
THe following video presents EUROPEAN DSLR ZOOM LENS 2015-2016 – Tamron SP 15-30mm F2.8 Di VC USD:
The Tamron SP 15-30mm F2.8 Di VC USD is quite simply a revolutionary design, being the first wideangle zoom to combine a fast f/2.8 maximum aperture with optical stabilisation. It covers a focal length range suitable for landscape photography, interiors and architecture thanks to the low optical distortion, but can also be used for street photography and atmospheric portraits. The optical performance is exceptional and provides a high level of contrast and detail. The autofocus and image stabilisation systems are highly effective, too. Build quality is high, with moisture resistant construction. It’s a large and heavy lens, but great value for money.
PRESS RELEASE
TAMRON SP 15-30mm F/2.8 Di VC USD (Model A012) WINS EUROPEAN DSLR ZOOM LENS 2015-2016
TAMRON LENS WINS EISA AWARD FOR 10TH CONSECUTIVE YEAR
August 17, 2015, Commack , New York – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of precision optics, has announced that the European Imaging and Sound Association (EISA) has presented its “European DSLR Zoom Lens 2015-2016” award to the world’s first (1) F/2.8 ultra-wide-angle zoom to offer image stabilization, Tamron SP 15-30mm F/2.8 Di VC USD (Model A012).
Excerpt from the Award Citation of the EISA Jury
The Tamron SP 15-30mm F2.8 Di VC USD is quite simply a revolutionary design, being the first wideangle zoom to combine a fast f/2.8 maximum aperture with optical stabilization. It covers a focal length range suitable for landscape photography, interiors and architecture thanks to the low optical distortion, but can also be used for street photography and atmospheric portraits. The optical performance is exceptional and provides a high level of contrast and detail. The autofocus and image stabilization systems are highly effective, too. Build quality is high, with moisture resistant construction. It’s a large and heavy lens, but great value for money.
About the EISA Award
The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video, In-Car Electronics and Mobile devices categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 20 European countries review and vote to determine the leading products on the market.
(1) For F/2.8 ultra-wide-angle zoom lens for full-frame DSLR cameras (As of August 16, 2015. Source: Tamron)
Tamron Lenses that have received the EISA Award
The receipt of this prestigious award marks the 17th year Tamron has won an EISA Award, and the 10th consecutive year since 2006.
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1992-1993 |
SP AF35-105mm F/2.8 Aspherical (Model 65D) |
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1993-1994 |
AF28-200mm F/3.8-5.6 Aspherical (Model 71D) |
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1997-1998 |
SP AF90mm F/2.8 Macro 1:1 (Model 72E) |
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1999-2000 |
AF28-300mm F/3.5-6.3 Aspherical [IF] Macro (Model 185D) |
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2000-2001 |
AF28-200mm F/3.8-5.6 Aspherical [IF] Super II (Model 371D) |
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2002-2003 |
AF28-300mm Ultra XR F/3.5-6.3 LD Aspherical [IF] MACRO (Model A06) |
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2003-2004 |
SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09) |
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2006-2007 |
SP AF17-50mm F/2.8 XR Di LD Aspherical [IF] (Model A16) |
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2007-2008 |
AF18-250mm F/3.5-6.3 Di II LD Aspherical [IF] MACRO (Model A18) |
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2008-2009 |
AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20) |
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2009-2010 |
AF18-270mm F/3.5-6.3 Di II VC LD Aspherical [IF] MACRO (Model B003) |
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2010-2011 |
SP70-300mm F/4-5.6 Di VC USD (Model A005) |
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2011-2012 |
18-270mm F/3.5-6.3 Di II VC PZD (Model B008) |
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2012-2013 |
SP24-70mm F/2.8 Di VC USD (Model A007) |
| 2013-2014 | SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) SP 70-200mm F/2.8 Di VC USD (Model A009) |
| 2014-2015 |
16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016) SP 150-600mm F/5-6.3 Di VC USD (Model A011) |
| 2015-2016 |
SP 15-30mm F/2.8 Di VC USD (Model A012) |
About Tamron
“New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a comprehensive manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all of its business activities. Among its many optical and mechanical innovations since the founding of the company in 1950, Tamron’s development of mass-produced hybrid Aspherical elements paved the way for today’s compact high power All-In-One™ lenses when, in 1992, this technology was incorporated into the ground-breaking 28-200mm. Tamron continues to lead in this category of lenses with the 18-270mm Di II VC PZD – the world’s smallest and lightest 15X All-In-One™ zoom lens featuring Tamron’s proprietary VC (Vibration Compensation) system for blur-free hand-held shooting of photos in low light and at telephoto settings and PZD (Piezo Drive) autofocus system for fast and quiet autofocus operation. Tamron’s recent SP (Super performance) lens introductions have received accolades and high praise from leading photographic magazines and websites for their outstanding best-in-class performance. Tamron has garnered international acclaim for its extensive line-up of professional and consumer lenses.
Optical Product Line-up:
Interchangeable lenses for SLR cameras, digital camera lenses, video camera lenses, lenses for automotive applications, IP and CCTV lenses, lenses for long wavelength infrared cameras, ultra-precision optical components and more.
You can pre-order/buy the Tamron SP 15-30mm F/2.8 Di VC USD (Model A012) from B&H:
