NEW: THE LEICA M
The perfection of digital rangefinder technology
Solms, Germany (September 17, 2012) – Leica Camera presents a groundbreaking milestone in the nearly 60 year history of the Leica rangefinder system: The Leica M. Setting entirely new standards, the Leica M unites the ultimate in rangefinder precision with cutting edge digital technology. As the first camera to implement a newly designed CMOS image sensor and to feature additional focusing methods and functions such as Live View and Full HD video capability, it is the most versatile Leica rangefinder model ever. Remaining true to the legendary values of the M-System, the Leica M not only provides the advantages of rangefinder photography, but also for the first time, offers compatibility with Leica R legacy lenses. As with every innovation and development since the flagship line’s inception, the Leica M was created to capture fleeting moments of time and transform them into living history.
The Leica M also marks the beginning of a new era in the Leica product naming policy. In future, Leica M and S model names will omit the number suffix to emphasize the enduring and long-term significance of the respective systems.
In every respect, the new Leica M is the most innovative and versatile model the modern M-System has ever created. Looking to the future, the Leica M is the first in a long line of Leica rangefinder cameras to feature a completely new development in sensor technology; the Leica Max CMOS image sensor. This 24 MP, full 35 mm format sensor was designed and constructed in collaboration with CMOSIS especially for the camera and its use with M- and R-Lenses. This new development successfully transfers the characteristic advantages of CCD sensors, such as natural and brilliant color rendition and impressive reproduction of details, to a CMOS sensor.
In combination with the high-performance Leica Maestro processor that is also employed in Leica S cameras, this new full format sensor guarantees maximum imaging quality and speed. Now, all elements in the image creation chain, from the lens to the image file, are under complete control of the Leica engineers. This guarantees the ultimate in imaging performance and quality. An additional highlight is the low power consumption of the components that, in conjunction with the particularly high capacity of the battery, ensures outstanding performance over a long period of use.
In 1954, the launch of the M-System opened new horizons in reportage and artistic photography. Now at the dawn of a new era in the system’s technology, the Leica M offers a multitude of new features. The first of these are Live View and Live View Focus. Image composition can now take place in real time with the view of the subject through the lens. The sharpness, exposure and color content of images can now be precisely assessed on the camera’s large, 3-inch, high-resolution monitor screen with 920,000 pixels. The glass covering plate of the monitor screen is manufactured from particularly tough and scratch-resistant Corning®Gorilla®Glass. The new Live View function allows photographers to have access to entirely new opportunities that, in combination with the outstanding performance of Leica M- and R-Lenses, go far beyond the classical capabilities of rangefinder photography. This applies particularly to macro and telephoto photography, but also allows even more discreet shooting. In combination with M- and R-Lenses, the camera’s new 1080p Full HD video capability also opens up further opportunities to record memories as they happen.
Ever in pursuit of capturing Henri Cartier-Bresson’s “Decisive Moment,” the Leica M offers two additional focusing methods that can be activated quickly and easily with the new focus button. M-Photographers now have even more options for capturing outstandingly sharp images. The new ‘Live View Zoom’ option enables up to 10 x magnification for precise assessment of the sharpness of subject details or the close focusing limit. The second aid to focusing is ‘Live View Focus Peaking’. Here, contours in the subject are automatically displayed as red lines to allow simple and convenient focus assessment. Focusing precision can be assessed on the basis of the intensity of the lines displayed.
The Leica M’s features are optimally combined with the typical values of the Leica rangefinder system and guarantee the accustomed dependability of the Leica M in all photographic situations, from available light photography to discreet and aesthetic fine-art image composition. In line with the principles of the M-Philosophy, all functions and features are designed and constructed for absolute robustness and a long working life. The top deck and the base plate of the Leica M are machined from solid brass blanks and the full-metal chassis is a completely self-contained diecast element manufactured from high-strength magnesium alloy. Special rubber seals protect the camera body against dust, spray and moisture.
The new rangefinder camera is also a typical M due to its intuitive handling concept with direct manual setting options and fast access to functions. The enhanced layout and particular user-friendliness of the menu interface guarantees a clear and uncomplicated overview of all camera settings at all times.
Dedicated button controls have been provided for the Live View and new focusing functions. Live View Zoom and Live View Focus Peaking can be selected with the new focus button on the front of the camera. User profiles can be programmed with any camera and shooting settings, stored under an arbitrary name. They can be accessed quickly whenever required for particular situations and can now also be saved to an SD memory card. For increased comfort in use and harkening to the film advance lever of Leica film cameras, the Leica M now provides an ergonomically formed thumb rest with an integrated setting dial at the top right on the back of the top deck. This ensures that the camera can be held securely in even the most demanding situations.
A wide range of optional accessories is also available for the new Leica M. A particular highlight of the range is a new Leica R-Adapter M that allows almost all R-Lenses ever built to be mounted on the camera. The use of Leica R-System lenses now opens up vast new possibilities for zoom, telephoto and macro photography.
Further accessories are the Leica EVF2, Visoflex electronic viewfinder and a multifunctional handgrip-M with an integrated GPS module that, in combination with optional finger loops in various sizes (S, M and L), helps to ensure safe and steady handling of the camera and lens system. The range also includes a Leica Microphone Adapter set for perfect sound with video recordings.
The Leica M will be available from Leica dealers, including the Leica Store Washington DC, in early 2013 in a choice of black paint or silver chrome finish.
