I hope US fast food firm Burger King (BK) knows what it is getting into with the purchase of Canadian iconic Tim Hortons coffee shops. The young execs at BK better realize that this is not a shop that you buy and then drop when you have no need of it anymore: it could well ignite the simmering resentment Canadians feel toward their neighbor (and best friend) to the south.
In one “experiment,” a Timmys was painted completely black outside and cloistered so it was pitch black inside — as in, you can see zilch.
Customers gingerly felt their way inside as servers wearing infrared goggles directed them to the counter, took their orders and served them their order of Double-Double. Apparently, the extreme darkness heightened their sense of taste and a great-tasting coffee was elevated to even greater heights of flavor.
Of course, if you believe this was an actual store with actual customers, there’s still a bridge for sale somewhere…